https://www.sltrib.com/sports/utah-utes/2024/06/04/big-12-spring-meetings-ncaa/
" Yormark said the league introduced an updated vision statement "built around being the most relevant and nationally recognized conference in America."
" It's also familiar terrain to Yormark a former vice president of corporate marketing for NASCAR, chief of business operations for the Brooklyn Nets and CEO of Roc Nation and a big reason why he got the commissioner job in 2022.
"When I think about my background, I certainly believe that collegiate athletics is shifting more closely to where I came from than where we are today," he said. "We as a conference can get better. We gotta continue to be more progressive, think outside the box and thrive in this new chapter."
One area that would be new to college sports is private equity involvement, which has garnered some more attention (and trepidation) within the industry in the wake of the House settlement announcement. Yormark didn't outline any specific plans regarding private equity on Friday, but he didn't denounce or hide from it, either.
"In some respects, (interest from) private equity is a validation of where this industry is going and the growth trajectory," he said. "So I don't look at it as a bad thing."
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Good to have a commissioner with a national vision that can encompass the majestic swaths of geography the Big 12 represents!
From the verdant Appalachian highlands and Mid-Atlantic to the rich Ohio River Valley down to Florida and transiting the Gulf to H-town, heading up the Brazos Valley and Great Plains, then coursing west, ascending the Front Range of the towering Rocky Mountains and red rock country and heading to the western Wasatch Mountains, then south into the majestic Sonoran Desert, almost touching the Pacific!
Has any conference ever boasted such a majestic geography or diversity of humanity? We are (or soon to be) the Big 12!
" Yormark said the league introduced an updated vision statement "built around being the most relevant and nationally recognized conference in America."
" It's also familiar terrain to Yormark a former vice president of corporate marketing for NASCAR, chief of business operations for the Brooklyn Nets and CEO of Roc Nation and a big reason why he got the commissioner job in 2022.
"When I think about my background, I certainly believe that collegiate athletics is shifting more closely to where I came from than where we are today," he said. "We as a conference can get better. We gotta continue to be more progressive, think outside the box and thrive in this new chapter."
One area that would be new to college sports is private equity involvement, which has garnered some more attention (and trepidation) within the industry in the wake of the House settlement announcement. Yormark didn't outline any specific plans regarding private equity on Friday, but he didn't denounce or hide from it, either.
"In some respects, (interest from) private equity is a validation of where this industry is going and the growth trajectory," he said. "So I don't look at it as a bad thing."
///
Good to have a commissioner with a national vision that can encompass the majestic swaths of geography the Big 12 represents!
From the verdant Appalachian highlands and Mid-Atlantic to the rich Ohio River Valley down to Florida and transiting the Gulf to H-town, heading up the Brazos Valley and Great Plains, then coursing west, ascending the Front Range of the towering Rocky Mountains and red rock country and heading to the western Wasatch Mountains, then south into the majestic Sonoran Desert, almost touching the Pacific!
Has any conference ever boasted such a majestic geography or diversity of humanity? We are (or soon to be) the Big 12!
“If you’re going to have crime it should at least be organized crime”
-Havelock Vetinari
-Havelock Vetinari
