Quote:
according to On3, a leading NIL database company.
She has a $384,000 NIL valuation, per the site
The starting WNBA rookie salary is around $63,000 with lottery picks making closer to $75K.
Those numbers don't mean anything next to each other. An On3 valuation isn't a deal. Haynes King had an extremely large NIL deal with the A&M related collective (and that had nothing to do with his On3 "valuation").
One of the only players with a legit national NIL capacity in the last decade is Johnny Manziel. Another example is the LSU gymnast because she made herself into a legit social media personality, not because of her gymnastic ability but because of her content creation. In reality, the rest is just what school fans think a player is worth to play there.
LSU's big advantage is Louisiana law allows their head coaches to go meet with a player or recruit and directly make them a $$$ offer. That is illegal for any Texas coach to do. Trial lawyer Gordon McKernan is likely one of the biggest funders of LSU NIL. Mulkey can personally can make a direct offer to a player related to NIL. Now that "fund" looks to be fairly substantial one for WBB. Reese got a great NIL deal from LSU as did Mikaylah Williams (next year's #1 recruit). I understand Williams cancelled her A&M visit after Mulkey delivered the NIL offer to her.
Lets drill down on Reese's NIL deal with McDonald's. Is that actually McDonald's or just some local franchise in Baton Rouge that is part of LSU's collective? I can find nothing in a Google search that shows Reese doing anything with McDonald's. Someone please provide a link if they find something.