So officially done with mint and "migrated" to Credit Karma. (I downloaded all my transaction data first)
Honestly, It feels like had mint done a better job integrating a number of the credit karma features into mint, the freemium business model would have worked well. Through my transaction and linked account detail, you can already tell what my monthly car & life insurance costs, the interest rate on my debt, my monthly subscription costs, and general financial picture. Using this data, it should be fairly easy to push me ads like "we found a lower interest rate, refinance now" or "lower you life insurance costs". Or if there is a gap in my insurance, send me a note saying "hey, we noticed you don't have life/umbrella insurance, here are some recommendations".
The new Credit Karma net worth tracking isn't as good. I also can't figure out if there is a way to actually do budgeting or spending tracking with it or not. I see they are importing my transaction data, but I can't figure out what they actually do with it. If the only thing they use my transaction data to do is send me ads and not allow me to do any budgeting or spending analysis, I'll unlink my accounts.
A week into it, Simplifi still seems fine and does what I need it too.