EXCLUSIVE: Fifa's president Gianni Infantino is planning to sell stakes in the World Cup to private investors under a scheme that could potentially earn him tens of millions of pounds.
— Martyn Ziegler (@martynziegler) July 28, 2026
Investor discussions held with figures close to the Trump administration, say sources.…
Selling stakes absolutely ruins the integrity of the game. It opens up more room for outside influence on match outcomes, more changes in match structure to create ad revenue and probably more demands on players to play to help generate money for the investors.
It sounds like even quite a few people within FIFA had no idea about and most of the federations didn't know about it. Now Infantino is doubling down by bribing nations with 40m if they sign up now vs 10m if they wait till after a deadline. He's 100% banking on the poor nations to push this through much like how he (and Sepp Blatter) stay in power.
Infantino tells FAs they have until 19 September to back the World Cup spinoff.
— Rob Harris (@RobHarris) July 29, 2026
And if the majority backs him, the dissenting FAs will be left out in the cold without $40m - with the finances proposed now doubled by the FIFA chief.https://t.co/7oJnsVooWm
UEFA condemned it this morning.
UEFA statement on The Times article: ⬇️ pic.twitter.com/ye1tjfWRCb
— UEFA (@UEFA) July 28, 2026
CONCACAF is much less convincing in their condemnation of it.
Quote:
"Concacaf was only made aware of this matter through media reports and, subsequently, via a media release.
"We are deeply concerned by the lack of due process.
"We share the disappointment of many within our region and the game that this level of detail has been designed and shared publicly before any discussion with the relevant governance bodies and stakeholders has taken place.
"As leaders within football, we are the custodians of the game. Collectively, FIFA, the Confederations and every Member Association have a responsibility to always act in the best interests of the sport. Every decision we make must be guided by good governance, robust processes and long-term stewardship.
"This is the framework within which Concacaf operates. We trust that all within the FIFA family will act in the same manner."
That simply sounds like they're mad they weren't consulted first rather than condemning it. The Asian Confederation has a similar response where it just sounds like they are unhappy that they haven't been consulted either.
We can only hope the backlash continues to grow.