There is kind of an adversarial viewpoint between "soccer people" and NCAA soccer it seems to me. It makes sense to some extent, because college is not great for truly professional level 17-18 year old talent, and people dont want to see prospects stunt their growth in any way. However, US Soccer needs to look in the mirror and realize that high schools and colleges are where Americans learn to play and develop into professional athletes. Period. Thats just how it is here. The colleges are a minor league sports system here, and it so happens they are a minor league sports system with HUGE inherent advantages over like the lower levels of the pyramid where amateur, semi-pro and low level pros play in other countries. The biggest advantage is that people generally actually give a **** about college sports here, and the Universities are pumping a **** ton of money into developing athletes.
The Texas A&M budget for women's soccer is $4.4M dollars and the sport itself generates $2.5M in revenue. I would not be shocked if that $4.4M budget was actually more than what it costs to run a professional top level NWSL team, and probably it would likely compare favorably to men's teams that are down the pyramid in the developmental systems in other countries. Universities are able to leverage their student and alumni interests into revenue streams because of love of the school and dont need to necessarily rely totally on the quality of play. This is a huge advantage over most developmental leagues. To put it in other terms, a 2nd tier football team developing talent for the NFL, the Texas A&M Aggies, is a sports juggernaut, pumping MILLIONS into player development, coaching, scouting, etc. If this did not exist, I can guarantee you that the Waco Bears, a farm team for the Houston Texans that they have to fund to do the same job that the NCAA does would not have nearly the resources or interest that the current NCAA is able to bring to bear to develop and find football players.
I know there are many many problems, but they are problems that US Soccer should be working to solve. They should be putting pressure on the NCAA to bring the rules into alignment with FIFA rules. They should be trying to leverage MLS, National Team, and SUM tv and event contracts to turn the college cup into a TV event and pump their money into it even if the federation and NCAA have to give it away to broadcast for free. They should be using their resources to find way to fund scholarships, or find other creative ways to fund scholarships, both mens and womens to ease some of the title ix burdens and encourage growth of the mens sport. They should be convincing major conferences and major programs (the ones with lots of money and lots of fan support for many sports) to add men's teams. Etc etc etc. I think there are many ways US Soccer could encourage growth of college soccer, but since the prevailing view is that college soccer is just bad, they would seem to just prefer that it go away rather than leverage its benefits to developing a truly American developmental system.