Did we make any engineering contributions to the car?
A&M is sponsoring a car in the Indy 500 on
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Last: 5 hrs ago by cajunaggie08
Went to the 1982 Indy 500 when Gordon Johncock held off Rick Mears on what was then the closest finish in Indy history (0.16 seconds). We sat on the inside of the track about 100 yards from the finish line.
Don't know that I'll ever make it back to Indy...but it was great.
Don't know that I'll ever make it back to Indy...but it was great.
What's the point in A&M sponsoring a car?
I mean, it's cool to see an A&M logo get a championship in something (props to women's tennis), but, I don't get it.
I mean, it's cool to see an A&M logo get a championship in something (props to women's tennis), but, I don't get it.
Congratulations to Felix Rosenqvist on winning the Indy 500!
NoahAg said:
What's the point in A&M sponsoring a car?
I mean, it's cool to see an A&M logo get a championship in something (props to women's tennis), but, I don't get it.
https://www.tamusae.org/
People think I'm an idiot or something, because all I do is cut lawns for a living.
So no on engineering contributions to the Indy winning car…
Did A&M actually pay a fee to be on the helmet? Seems silly if so.
I think the term you're looking for is sponsorship.
People think I'm an idiot or something, because all I do is cut lawns for a living.
NoahAg said:
What's the point in A&M sponsoring a car?
I mean, it's cool to see an A&M logo get a championship in something (props to women's tennis), but, I don't get it.
It does seem a bit counterintuitive, but I understand it is part of TAMU leadership's directive to enhance national brand recognition, and become nationally relevant, outside the state. Positive visibility, impressions, and reach rather than it being a tool to recruit and/or bring in research dollars.
TAMU does a lot of things well, but one area it doesn't excel but is getting better is in having a positive and culturally relevant brand.
TAMU marketing has been placing a lot more focus on digital marketing ever since the CMO was hired a couple years ago.
Even looking at the TV spots over the last couple years, TAMU marketing is running a much tighter ship now.
No, I don't work for TAMU marketing.
I do work in B2C marketing though and A&M is doing a lot of similar winning digital marketing practices that companies do. Pretty cool to see the university becoming more culturally relevant through the marketing tbh.
Elko seems to be helping some, too lol
This is also the kind of stuff that gets A&M recognition in publications like Ad Age and Fast Company which can impact recruiting for top faculty. I'm sure university leadership loves the accolades along with peacocking the elite stats they can point to across YouTube and social media too
That makes more sense. So it's more about faculty and less about prospective students? I just wondered who the target audience was.
I'm not 100% certain, but if I had to guess it's primarily about getting reach at scale to support building the university's national relevance, with recruiting all secondary.
You didn't ask but I bet people are curious about costs. I can't imagine this level of sponsorship cost that much.
I did some NASCAR work in the past, and worked a primary sponsor deal with a top championship-winning driver. To have that level of coverage was about $600K per race.
INDYCAR market is much smaller. I get it's the Indy 500, but I doubt TAMU broke the bank on this level of visibility as a tertiary sponsor.
You didn't ask but I bet people are curious about costs. I can't imagine this level of sponsorship cost that much.
I did some NASCAR work in the past, and worked a primary sponsor deal with a top championship-winning driver. To have that level of coverage was about $600K per race.
INDYCAR market is much smaller. I get it's the Indy 500, but I doubt TAMU broke the bank on this level of visibility as a tertiary sponsor.
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The company I retired from sponsored Ricky Stenhouse for a full season/ full car. That was 2014 or 2015 because I retired in 2016. It was the NASCAR second tier race level (not the Cup level). It cost $25.5 million for the full season/full car. We went to quarter panel sponsorship the next season. Indy is pretty exclusive club.
Yes, we were at about $21M all in for the season for the Cup Series
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Farmer @ Johnsongrass, TX said:
The company I retired from sponsored Ricky Stenhouse for a full season/ full car. That was 2014 or 2015 because I retired in 2016. It was the NASCAR second tier race level (not the Cup level). It cost $25.5 million for the full season/full car. We went to quarter panel sponsorship the next season. Indy is pretty exclusive club.
NASCAR sponsorships cost WAY more than Indycar. Many of the IndyCar sponsors are B2B deals or if the IndyCar team is in NASCAR they will strike a deal where they have to sponsor Indy as well in order to get to be in NASCAR.
Texas A&M also sponsors the 41 car for Haas Factory Team but that may be a "free" sponsorship on account of A&M buying many Haas CNC machines.
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