Didn't read all the replies but the reason it will ALWAYS be associated with the schools is the same as the reason for all the other decisions being made.
MONEY
The built-in fanbases that will pack stadiums and buy merchandise. People with permanent ties to the school/team that pour in money even if the product is mediocre and the management stinks for years and years and years.
CFB will never be the best product (I'm speaking of the quality of football, the NFL has the best players and teams) so they have to have the built in fanbases. Otherwise they will surely end up just like the CFL/XFL etc.
MONEY
The built-in fanbases that will pack stadiums and buy merchandise. People with permanent ties to the school/team that pour in money even if the product is mediocre and the management stinks for years and years and years.
CFB will never be the best product (I'm speaking of the quality of football, the NFL has the best players and teams) so they have to have the built in fanbases. Otherwise they will surely end up just like the CFL/XFL etc.