Ross, Jimbo, and the players all sound like they like playing in Dallas. I as a student love the yearly trip up.
It sound like they're trying to figure out a way to keep playing a game up there every year. With the possibility that we don't play Arkansas every year moving forward, here's some ways to make that happen that they might be considering.
1. Play Mississippi State - It is obviously a stretch to convince them to say yes to this, but maybe a big enough payday and the opportunity to recruit Texas could sell them.
2. Play rotating Big12 Teams - switch a home non conference game with Louisiana Monroe with a game vs Baylor, Tech, Houston, or TCU. Make it the first game of the year as a kickoff game. We should win this every single time, and it'd boost strength of schedule. On the off chance we lose one year, that wasn't gonna be a championship caliber team that year regardless.
3. Play the Service Academies. Not sure that they'd go for it, but maybe they'd see it as a cool recruiting opportunity.
4. Keep playing Arkansas every year. Either get the SEC to make that our 3rd permanent, or play them as a non conference every other year.
My favorites are option 2 and 1, but I doubt Mississippi State would go for it.