[wiping egg off face]
Well, it didn't go as well as I hoped. the good news is someone else is responsible for hauling that thing out of there tomorrow, ha.
This was a roll of the dice so it's hard to say what I should have done differently for better results, but for starters I think registering late and only getting web coverage (listing, pictures, etc) until 1pm on the last day didn't help. I think it should have gone Thursday with the other similar Defenders. there was one that was junk and it sold for $13750 - mine should have been $7K more than that.
The big question is this: do I do it all over again?!