Tegna, Inc owns over 50 stations and demanded a massive increase in retransmission fees from Dish. Fees like that are passed to viewer rates during a time of inflation when we don't need increased rates. Tegna did not agree and subsequently Tegna companies like KAGS and KCEN (Waco) are not available.
As a business owner, does it make sense to continue spending the same amount of advertising with KAGS or KCEN if you have decreased viewership of your advertising campaigns? Personally, I do not see a benefit in increased customer acquisition costs. It is wise for businesses to either demand KAGS and KCEN to decrease advertising rates substantially or agree to retransmit through DISH to pick up more viewers. This disagreement hurts business and consumers as business is not reaching the viewership they expected and the increased customer acquisition costs are being put right back into the cost of goods which is increasing prices to consumers.
Best thing to support consumers in our area is to stop advertising with these two companies.
As a business owner, does it make sense to continue spending the same amount of advertising with KAGS or KCEN if you have decreased viewership of your advertising campaigns? Personally, I do not see a benefit in increased customer acquisition costs. It is wise for businesses to either demand KAGS and KCEN to decrease advertising rates substantially or agree to retransmit through DISH to pick up more viewers. This disagreement hurts business and consumers as business is not reaching the viewership they expected and the increased customer acquisition costs are being put right back into the cost of goods which is increasing prices to consumers.
Best thing to support consumers in our area is to stop advertising with these two companies.