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Big (bad) News from Ruger

7,064 Views | 73 Replies | Last: 18 days ago by Gunny456
O.G.
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If you go to the NRA conventions or Shot Show and watch to see who is hanging out at the booths, the old men and leather holster comment above holds up for some gun companies. Colt is probably the biggest one of these.

The world is awash in wheel guns, I own several, but there is only so many ways you can hype up marketing for something that's been around for decades. Which is why they crank up a new latest/greatest/gottahaveit gun caliber that hits the market every few years then fades away. Short Magnums, Ultra Magnums, 6.something or other and so on.

They have to innovate & come up with new stuff because there are only so many ways to sell .270s and 30-06s that everyone already has.
snowaggie
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Exactly...not unlike the big franchise pizza places that advertise on prime-time NFL broadcasts. How many times can they try and convince you they've discovered some here-to-fore unknown secret that, this time(!), is the most awesome thing ever? It's just some other shape or combination of dough, sauce, cheese and pepperoni.
SoTxAg
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I think Beretta initially bought 9%, then it went up to the current 25% and the agreement in place alludes to a full Beretta takeover by 2029 from what i read. Beretta with a stranglehold on a good chunk of the gun market.

UTExan
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I wonder if QC is a problem?
My first service revolver (1978) was a Kmart-sold Security Six in College Station and my backup gun until 2016 was a 1994 manufacture SP101. Still have the SP101 because all 5 Ruger revolvers I have owned have been lights out for dependability. I love them and will probably not part with that SP101 until I assume room temperature.
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ttha_aggie_09
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Yes, he said they had about 10% and were going to 25% but would not exceed that amount. They do have the board seats though so they do have influence in addition to their ownership
HTownAg98
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txags92 said:

Wonder what a 1980s era M77 in 6mm Rem would bring in today's market?

My dad has one from that time period in .30-06. He took it to a gunsmith once and he told my dad to never sell that rifle. He said they made decent barrels in that time period, but every so often you would find an excellent barrel. And he has one. I don't know if it will ever be shot again as he now shoots a .243, and I will likely move to that caliber shortly.
McInnis
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This really hits home. In the fall of 1978, as a senior at A&M, I bought my first handgun, a .357 mag Blackhawk. I still remember I paid $129 for it. The next year when I graduated my dad said he would buy me any kind of hunting rifle I wanted for a graduation gift. I picked a model 77 in .25-06. My son has both of those now.

So a couple of days ago I was browsing my LGS and noticed they have a Super Redhawk under the counter. And today is my birthday (no. 70!), so that has me thinking….
BlueSmoke
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I have a M77 heavy barrel 22-250 that is the tits. Murdered many a small, fluffy critter at extreme distances with it. Needs a better scope now that my old eyes are weakening, but that's it.
txags92
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HTownAg98 said:

txags92 said:

Wonder what a 1980s era M77 in 6mm Rem would bring in today's market?

My dad has one from that time period in .30-06. He took it to a gunsmith once and he told my dad to never sell that rifle. He said they made decent barrels in that time period, but every so often you would find an excellent barrel. And he has one. I don't know if it will ever be shot again as he now shoots a .243, and I will likely move to that caliber shortly.


That M77 was my first rifle and it shoots well, but is not as pinpoint accurate as I would like. I have not looked into having it bedded to see if it got better. I have my dad's old No 1 in 6mm from the same year and it is the tits. I don't really need two guns shooting the same caliber for the same purpose and the safe is getting full, so I have considered just selling the M77 instead.
schmellba99
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O.G. said:

If you go to the NRA conventions or Shot Show and watch to see who is hanging out at the booths, the old men and leather holster comment above holds up for some gun companies. Colt is probably the biggest one of these.

The world is awash in wheel guns, I own several, but there is only so many ways you can hype up marketing for something that's been around for decades. Which is why they crank up a new latest/greatest/gottahaveit gun caliber that hits the market every few years then fades away. Short Magnums, Ultra Magnums, 6.something or other and so on.

They have to innovate & come up with new stuff because there are only so many ways to sell .270s and 30-06s that everyone already has.

Part of the problem is that we are pretty much at a ceiling when it comes to technology in firearms. There really isn't much more we can do that is truly innovative or ground breaking - we have reached a hard limit because physics.

Until a better metallurgy is discovered that makes barrels last forever regardless of caliber or caseless rounds are perfected or rail guns are developed that can be shoulder fired like our rifles or Star Wars type lazers are invented we are really just recycling the technology with minute improvements or changes here and there. So new calibers, new platforms, etc. are what we have to build on. Some last, others don't. In reality none of the new calibers do anything that existing don't do, they are just new and people want something new.

I also think that is one reason why nostalgia is making a comeback - it isn't new, but the tacticool fad where everybody had to have an AR variant for everything seems to be fading some and the old classics like blue and wood seem to be making somewhat of a comeback in terms of popularity.
TexasAg95
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McInnis said:

This really hits home. In the fall of 1978, as a senior at A&M, I bought my first handgun, a .357 mag Blackhawk. I still remember I paid $129 for it. The next year when I graduated my dad said he would buy me any kind of hunting rifle I wanted for a graduation gift. I picked a model 77 in .25-06. My son has both of those now.

So a couple of days ago I was browsing my LGS and noticed they have a Super Redhawk under the counter. And today is my birthday (no. 70!), so that has me thinking….

I had multiple Ruger M77 deer rifles growing up. Just gorgeous guns with wood stocks. Unreal they don't make those anymore.

I have one with a European stock in 250 savage. Went out to our gun shop to sign into the range the other day and was carrying it and all the old guys behind the counter nearly lost it. OMG that is a gorgeous gun.







CactusThomas
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My M77 is also an RSI or "international". I shot it with iron sights for a good while before mounting a small, 6x, fixed-power Leupold low above the bore. It is a handy carbine even with the telescopic sight.
Mas89
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McInnis said:

This really hits home. In the fall of 1978, as a senior at A&M, I bought my first handgun, a .357 mag Blackhawk. I still remember I paid $129 for it. The next year when I graduated my dad said he would buy me any kind of hunting rifle I wanted for a graduation gift. I picked a model 77 in .25-06. My son has both of those now.

So a couple of days ago I was browsing my LGS and noticed they have a Super Redhawk under the counter. And today is my birthday (no. 70!), so that has me thinking….

Do it!! And happy birthday. My 21 year old and his buddies come out to the ranch to shoot when they're home for holidays and summers. All have ARs, Glock, sig, etc. But usually they call me to ask if I'll bring out some revolvers and lever guns to shoot also. The 44 mag super red hawk, sp 101, Alaskan 454 casual, and colt new frontier are always popular and I'm glad for them to enjoy shooting the dinosaurs.
Bradley.Kohr.II
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So if the NFA is dead, can we come up with shotgun shell revolvers loaded with tungsten shot?
Gunny456
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Well they aint going to shoot much in the bottom of the lake.
TAMU Wildlife and Fisheries Sciences

Boat racing is like a beautiful woman.......expensive, high maintenance, but well worth the fun!
O.G.
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Gunny456 said:

Well they aint going to shoot much in the bottom of the lake.

I have never understood the bottom of the lake/boating accident thing.

If its time to hide the guns, its time to use them.
BrazosDog02
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O.G. said:

Gunny456 said:

Well they aint going to shoot much in the bottom of the lake.

I have never understood the bottom of the lake/boating accident thing.

If its time to hide the guns, its time to use them.

Is your name Francis Soyer, by chance? Just havin' a little fun, yo.

Some articles to further ruffle feathers.

Bump Stocks Washing Up

Boating Accidents
TxSquarebody
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Have a late 80's M77 in .220 Swift. Has a 26" barell and a really light trigger. One of my top 3 favorite rifles to shoot.
O.G.
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TxSquarebody said:

Have a late 80's M77 in .220 Swift. Has a 26" barell and a really light trigger. One of my top 3 favorite rifles to shoot.

I'll give you bout tree fiddy for it.
Fannie Luddite
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Industry consolidation is never a good thing for the consumer. Less choices, more of the average.

Gunny456
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My 2nd brand new rifle ever to own was my wife's wedding gift to me. It was a Ruger M-77 in 30-06. Her dad was a gunsmith and dealer and told her it was one of the best rifles out there then.
Among other Rugers I have, my favorite is a
77 MKII in .308 Stainless Varmint Barrel with Laminated stock. Has a tremendous trigger.
I handload it with a 125 grain BT Spitzer and it's a tac driver. I had the barrel threaded and use a AA suppressor. It has been my go to MLD numbers rifle for years.
One of my most fun Rugers is the "Old Army" black powder SA revolvers. Really is a well built pistol.
Hate to hear all of this. Bill Ruger probably turning over in his grave.
TAMU Wildlife and Fisheries Sciences

Boat racing is like a beautiful woman.......expensive, high maintenance, but well worth the fun!
River Bass
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Sad news. Several of those guns are on my wish list. The remaining line up from Ruger is pretty lame.
agsalaska
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River Bass said:

Sad news. Several of those guns are on my wish list. The remaining line up from Ruger is pretty lame.

Yea it really sucks. Just the other day I was thinking about how Ruger isthe most reliable complete firearms maker. Minus shotguns of course. But you coukd get everything you would ever need for anything from Ruger. A good high cap 9mm, a combat 1911, a reliable AR, a deer slaying rifle, a pocket revolver, a bear revolver, anything. Now….damn.

I don’t say this in a braggedocious way. But it’s true. I’ve been right about everything.

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-9/22/2025



SanAntoneAg
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Seems like manufacturing firearms was getting in the way of their other priorities. Received this in their email today:

Ruger has partnered with Hooten Young to create Ruger Whiskey & Cigars a limited collaboration built on a shared belief in American craftsmanship. The debut collection features Ruger First-Fire Bourbon and two companion cigars, Rimfire and Centerfire. Aged seven years, First-Fire is a limited-edition Kentucky Straight Bourbon Whiskey limited to just 1,776 bottles in tribute to the year America gained its independence. The collection pairs the bourbon with two distinct, hand-rolled cigar blends.

And the timing of this is impeccable:
On October 22, 2017, Ruger celebrated the first-ever Ruger Day, a day created to honor all things Ruger, held on 10/22 in tribute to our iconic 10/22 rifle. As the celebration gained momentum and events expanded across the country, it evolved into National Ruger Day. Today, Ruger fans nationwide mark the occasion by sharing their favorite Ruger stories, heading to the range, showing off their Ruger gear, attending National Ruger Day events and visiting retailers to explore our latest firearms and accessories. Whether you're a longtime enthusiast or new to Ruger products, we invite you to join the celebration and find your own way to take part in the festivities.
TexasAg95
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man growing up in the 80s in the Hill Country Deer hunting, the perfect combo in our family was a M77 Ruger, wood stock, bolt action, and a Leupold scope, usually a 3x9. 243 usually. Maybe a 270 or 3006. Just a classy setup that lasts forever and looks great. The new era of composite stocks, camo, black plastic, etc....barf.
TxSquarebody
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Perfect depiction and described my .220 Swift exactly! Grew up in Lampasas.
schmellba99
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agsalaska said:

River Bass said:

Sad news. Several of those guns are on my wish list. The remaining line up from Ruger is pretty lame.

Yea it really sucks. Just the other day I was thinking about how Ruger isthe most reliable complete firearms maker. Minus shotguns of course. But you coukd get everything you would ever need for anything from Ruger. A good high cap 9mm, a combat 1911, a reliable AR, a deer slaying rifle, a pocket revolver, a bear revolver, anything. Now….damn.



Ruger makes a fine shotgun - Red Label. Not sure about the Gen 3 versions, but I know the first runs were hell for stout and great guns. I still want one.
Texarkanaag69
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txags92 said:

Wonder what a 1980s era M77 in 6mm Rem would bring in today's market?

I have a Model 77 in .257 Roberts that I bought for $375+- at Gibson's in Kerrville in the '80s. Looking on Guns International I found four Bobs: $1,200; $1,300; $1,600; and &2,200. Mine was on the shelf and had some really pretty wood. I think Ruger had just included them in their production.
agsalaska
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Oh that's right. Forgot all about those.
I don’t say this in a braggedocious way. But it’s true. I’ve been right about everything.

-Donald J Trump
-9/22/2025



Bradley.Kohr.II
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TMK they are a metal casting company far more than they are a firearms company, maybe that's starting to show.
ghollow
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I have one of those with a bull barrel. One of the most accurate guns I own
So the greatest civilization is one where all citizens are equally armed and can only be persuaded, never forced. It removes force from the equation... and that's why carrying a gun is a civilized act.
TRIDENT
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Where's the best place to get a No. 1 before it's too late?
txags92
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TRIDENT said:

Where's the best place to get a No. 1 before it's too late?


MidwayUSA had several varieties and calibers, but they are all shown out of stock. You could put in your email to be notified if they get any back in stock. But I would be surprised if you can find one now.
UTExan
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Well, we still have Hi Point.
“If you’re going to have crime it should at least be organized crime”
-Havelock Vetinari
CactusThomas
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And Smith and Wesson buys Savage
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