I had 4 or 5 sets of Goodyear Wrangler AT's on my F250 - always had great wear, better than average off road traction and they weren't noisy. Only negative was that they felt a little spongy when they were new, but that was temporary - or I got used to it, one or the other.
Last set was Cooper AT's, they were really good tires, balanced well, wore well, relatively low road noise and above average off road capabilities for an all terrain tire. I went with them over Goodyear because they were cheaper, Discount had a rebate on them and they were in stock. I'd buy them again without any issues.
I would run far and fast from anything Nitto - I've had 2 sets over the years on various vehicles and they have to be made from the same rubber they use for erasers on No. 2 pencils - garbage mileage out of them and every one of them had cupping and uneven wear far too early. I was never able to get them balanced well either outside of the initial balance when I bought them. One set was AT's, last set was the Terra Grapplers. Junk, junk and more junk.
I had 1 set of Toyo AT's - meh. Nothing special, nothing horrible. A little disappointed in wear and mileage, which is why I haven't gone back to them.
BFG's are always a good choice IMO, but they do get chewed up on caliche or rocky roads more than possibly some others as mentioned. But ride and mileage are great with them and they are pretty capable offroad in the AT realm.