It's pretty good. We get it here at work and it makes nights on the weekends go quicker. Seems to be less advertisement oriented than the Outdoor Channel is.
Haven't had it in about a year, but back then by "everyday hunter" they meant every show was produced in someone's garage and only dumb rednecks were allowed to appear.
Gulf South Outdoors is a pretty good fishing show that comes on Saturday nights at 9. I can't speak for the hunting shows, as I really don't care to watch other people hunt deer.