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We need to put D850 into perspective. Great camera, yes. Game changer? Maybe. Does it make Nikon the best? No.
I don't think a better camera for general shooting has ever been made.
Nikon's been the best at stills for a long time.
And for video, it does 4k at 1.0 crop. The 5D4 is a 1.74 crop. That's a really huge deal.
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Decade ago, Canon 5D Mark II changed DSLR market forever by creating the DSLR video market.
And it was the game changer and it's still a great camera fetching $700 on used market. Did that make Canon better than Nikon at that moment? Yes, for some.
It should probably be noted that the 5D2 was the SECOND HD video DSLR to make it to market after Nikon released one.
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No question from me that the 5D2 was a revolutionary camera, HOWEVER, for day to day still shooting, the D700 was unquestionably a better camera.
I LOVED my 5D2, but the AF was terrible and the 22MP files weren't (and aren't now) always necessary. I loved the files, but it was a shock to our workflow for sure (just like the D800 and now the D850 are.) The D700 files were of higher image quality, the D700 had MUCH better auto focus and the D700 could rock out at 8fps while the 5D2 was at 3.9fps. Even now, my main camera is the D4 with the 16MP sensor. I love its image quality, editing capabilities and my ability to recover shadows.
If I was going to make a list of game changing DSLRs, the list would be:
1. Nikon D1 (First real digital for pros)
2. Canon 1D (Huge upgrade, shifted pros to Canon for it's IQ and 4MP)
3. Canon Digital Rebel (First DSLR for the masses at under $1k)
4. Canon 5D (First FF for consumers (1Ds had been FF before, but was ~9k)
5. Nikon D90 (First DSLR with HD video)
6. Canon 5D2 (First consumer camera with high MP and 1080p)
7. Nikon D3 (First great low-light camera with huge leap in AF - same sensor as D700, caused mass exodus to Nikon at Bejing Olympics)
8. Nikon D800e (First consumer DSLR with no AA filter, plus huge step up in MP)
9. Nikon D850 (1.0 crop 4K, huge MP, huge step up for AF/IQ/highISO/etc)
The non-DSLR digital cameras I would put on the list are the Leica M9 and the Fuji X100. Most mirrorless releases have been more incremental and not revolutionary.
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Yes, Nikon just left hooked Canon the way Canon upper cutted Nikon with 5Dii.
In the time period when Canon released that 5D2, people switched in DROVES to Nikon because
1. Nikon AF was vastly better
2. Canon's 1D Mark III was trash
3. Nikon's image quality was vastly better
4. For still shooting, the D3/D700 combo were overall vastly superior to the 1D3/D700.
Canon did get a lot of video shooters, but most primarily video shooters are now Sony because Sony has been better than Canon or Nikon and it can take Canon/Nikon/Sony lenses.
Nikon upper cutted Canon with the D800 with it's vastly superior sensor/IQ while the 5D3 used outdated technology crippling the SD card slot for all the professional shooters that used dual cards. The D800 had significantly bigger files but also had a significantly better write speed and buffer. Also, you could get the e model that didn't have a AA filter, making for sharper images.
What you saw in the marketplace was that corporations were specing 30+ MP files for their freelance photographers, which meant either shooting the D800 or getting medium format. Anyone that had Canon had to rent cameras to do jobs and wait three years to buy Canon's high MP camera.
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Do we believe Canon will sit back and do nothing? Doubt it. As a Canon/Sony/u43 user, I believe competition is the best innovator as I look forward to what Canon will do next...followed by Nikon...back and forth.
Canon already released their flagships. I'm sure they have something planned for the future - well both Nikon and Canon are overdue for Mirrorless, and that is probably what we see next from them.
But since the 5D3/1DX/D800/D4 release, Nikon has put in significantly more effort for pro still cameras and it shows. Canon has not fared well at all when talking about stills in the pro market.
But the fact remains that on the still side, Canon has
Releases:
Bottom tier:
Canon 6D (hampered by single card slot) vs Nikon D600 (dual card slot, had oily shutter that was recalled)
______ vs Nikon D610 (marginal improvements over D600)
______ vs Nikon D750 (Significantly better than the Canon 5D3 for ~$1000 less)
______ vs Nikon D810
______ vs Nikon D810a (astro-photography, very small niche indeed, but cool to be able to get free loaners from Nikon whenever I want)
______ vs Nikon Df (optimized for shooting with manual focus, could accept focusing screens)
______ vs Nikon D4s
Canon D5s/r vs ______ (Canon trying to strike back vs the 36MP D800/e and D810 three years later)
Canon 1DXII vs Nikon D5
Canon 7D Mark II vs Nikon D500
Canon 5D4 vs Nikon D850
Canon 6D II vs _______ (While 6D2 has better AF, it has worse IQ and still only one slot - not appropriate for professional use)
For stills, Nikon's been winning this battle for ten years dating back to the 5D2/1D3 vs D3/D700.
For video, Canon has beaten Nikon for the most part, but video nerds have been disappointed in some of the releases and codec Canon has used in their lower end cameras. But Canon also has those higher end cinema-only cameras that Nikon doesn't have anything like.
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That being said, Camera is just a tool. There are great photos being taken everywhere, all the time with all different kinds of cameras.
A mentor and fellow Aggie once said "It's a ****ing box with a hole in it. You take the pictures."
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One of the most iconic photos by GS for me is JFF holding up money sign. It was a great picture then and it is today. And 400mm f2.8 is my next purchase!
Thanks!
That image is for sale as wall art as is the 400mm 2.8 IS I that I shot it with if you are interested. Comes with original warranty cards (never filled out) big Nikon case, leather hood, Don Zeck lens cap.