Ghost91 said:

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Gotta wonder what the Busch family thinks about all this. Probably laughing their asses off.

There's a GREAT book - 'Dethroning The King' about the hostile takeover by InBev. Busch family was so old school rich - commuting to work via helicopter landings on the roof, mahogany & leather everywhere, just oozing excess everywhere.
The InBev CEO flew up in a regular plane, wore blue jeans and stayed at like a Holiday Inn. Busch's didn't take him seriously, and the rest is history.

Having said that, I'd love to see old money's reaction to this woke BS.

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Cool story bro post:

Once upon a time I was working for a small company shopping itself to some bigger companies. The company owner was the son of the founder and was looking to cash in and live the idle rich lifestyle. He managed to talk a potential buyer into hosting his engineering staff (me included) on a private Bahamian island estate for a few days. Everybody with a place on this island was filthy rich. I was told that the minimum annual lease was a million/year and this was '89. Anyways, I was talking to this guy at one of the evening parties who introduced himself as "Augie". Seemed like a decent guy based on the 5 minutes of conversation we had. Was at some medical waiting room a few months later and was looking for a magazine to peruse until they called and spotted a Business Week cover with Augie's picture & a headline that read "August Busch III Plots the Course of the Anheiser Busch Companies". I honestly had no idea when I met him. And yes, he was drinking a Bud while we were talking. I think we were the only two people drinking beer on the island.

I didn't recall that InBev's takeover of AB was hostile. Now it all make sense, I can't believe Busch family would have allowed this to happen.

DarkBrandon01 said:

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Apologize for what? Advertising to trans people? On a single instagram ad? That's it?

You can't claim that AB is trying to force transgender stuff at you because the video wasn't directed to everyone. It was targeted advertising. You had to go out of your way to find it.

You also can't claim that AB is trying to expose stuff to kids, since Bud Light is obviously an adult beverage.

You're just mad at bug light for simply acknowledging that trans people exist, and trying to sell beer to them. You really think they care about DEI? At the end of the day this comes down to making money. That's the only agenda any of these corporations have. They dropped Mulvaney after this happened. They don't care about trans people.

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If you believe your last paragraph, you're blind. Exchange DEI for ESG, and you should realize IN ORDER to make make money they have to do things like this.

MD1993 said:

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He seems a little to "Fratty" for me.

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August Busch IV wrote the book on fratty. He killed a girl in college by driving too fast and later found wandering aimlessly with a shotgun in his hand, been in multiple police chases and flew a helicopter drunk.

Not sure how i got the smile emoji.

Wasn't he busted for drunk driving, if I recall.

Have no idea, but you may be thinking of his son August Busch IV. That would be typical weekend for the son.

Weird trivia from wiki:

Quote:

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August Anheuser Busch III was responsible for the donation of Mike IV, the live Bengal Tiger mascot of Louisiana State University in 1976. Mike IV, originally Jerry, was born in 1974 at Busch Gardens in Tampa, Florida. He was LSU's mascot through the end of 1989 and died in 1995.

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Even weirder - Augie is a lifelong Republican unlike every other member of the Busch clan.

AgOutsideAustin said:

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His name is Brendan what'd you expect?
He doesn't even drink beer.

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Let me guess...you must think these fine politicians don't actually drink Bud Light? So natural....

Ghost91 said:

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Gotta wonder what the Busch family thinks about all this. Probably laughing their asses off.

There's a GREAT book - 'Dethroning The King' about the hostile takeover by InBev. Busch family was so old school rich - commuting to work via helicopter landings on the roof, mahogany & leather everywhere, just oozing excess everywhere.
The InBev CEO flew up in a regular plane, wore blue jeans and stayed at like a Holiday Inn. Busch's didn't take him seriously, and the rest is history.

Having said that, I'd love to see old money's reaction to this woke BS.

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I'd be interested in reading that book. We did a Harvard Business School case study about AB's acquisition by InBev. AB was basically an old-school, old-money American company. Stables full of Clydesdales, lots of time off for employees, nice company parties, that sort of thing. Good place to work. InBev offers them a certain price per share and AB tells them no, that's an insultingly low offer. InBev comes back with an additional $5/share and AB says "Ok, sounds great."

In comes InBev with their high-energy CEO. Out with the horses and good times. In with efficiency and expansion. I've worked for a high-energy CEO before, and they tend to expect employees to subordinate their entire lives to the company like he has.

And now here we are.

DarkBrandon01 said:

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Apologize for what? Advertising to trans people? On a single instagram ad? That's it?

You can't claim that AB is trying to force transgender stuff at you because the video wasn't directed to everyone. It was targeted advertising. You had to go out of your way to find it.

You also can't claim that AB is trying to expose stuff to kids, since Bud Light is obviously an adult beverage.

You're just mad at bug light for simply acknowledging that trans people exist, and trying to sell beer to them. You really think they care about DEI? At the end of the day this comes down to making money. That's the only agenda any of these corporations have. They dropped Mulvaney after this happened. They don't care about trans people.

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Maybe an apology to shareholders; employees, etc.

No need to apologize to consumers, but this advertising decision was extremely costly and impactful with no positive outcome...

Love Gun said:

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He seems like a skinny jeans wearing hipster duchebag. No concept of his clientele.

Let em burn.

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I'll bet he doesn't even drink beer

Logos Stick said:

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DarkBrandon01 said:

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Apologize for what? Advertising to trans people? On a single instagram ad? That's it?

You can't claim that AB is trying to force transgender stuff at you because the video wasn't directed to everyone. It was targeted advertising. You had to go out of your way to find it.

You also can't claim that AB is trying to expose stuff to kids, since Bud Light is obviously an adult beverage.

You're just mad at bug light for simply acknowledging that trans people exist, and trying to sell beer to them. You really think they care about DEI? At the end of the day this comes down to making money. That's the only agenda any of these corporations have. They dropped Mulvaney after this happened. They don't care about trans people.

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I'm sorry your beer lost.

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Dim Brandon: "Everyone organically supports my deviancy! It's not just astroturf propped up by huge banks who are using social engineering to grab more power! They really love me! The algorithms, promotional materials, departments, and speeches are all honest manifestations of love and acceptance! All of society actually wants this! My side is popular, which justifies that in right! If this were all merely a cynical appeasement play, my entire identity would be a construction of the wealthy! NoooOoOOOoo!"

DarkBrandon01 said:

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Apologize for what? Advertising to trans people? On a single instagram ad? That's it?

You can't claim that AB is trying to force transgender stuff at you because the video wasn't directed to everyone. It was targeted advertising. You had to go out of your way to find it.

You also can't claim that AB is trying to expose stuff to kids, since Bud Light is obviously an adult beverage.

You're just mad at bug light for simply acknowledging that trans people exist, and trying to sell beer to them. You really think they care about DEI? At the end of the day this comes down to making money. That's the only agenda any of these corporations have. They dropped Mulvaney after this happened. They don't care about trans people.

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Found Brandon's Texags account

Stakeholder capitalism always inevitably fails… gotta stay focused on the shareholders.

Quote:

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DarkBrandon01 said:
Apologize for what? Advertising to trans people? On a single instagram ad? That's it?

You can't claim that AB is trying to force transgender stuff at you because the video wasn't directed to everyone. It was targeted advertising. You had to go out of your way to find it.

You also can't claim that AB is trying to expose stuff to kids, since Bud Light is obviously an adult beverage.

You're just mad at bug light for simply acknowledging that trans people exist, and trying to sell beer to them. You really think they care about DEI? At the end of the day this comes down to making money. That's the only agenda any of these corporations have. They dropped Mulvaney after this happened. They don't care about trans people.

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This is yet another example of a leftist's need to be willfully obtuse to maintain his fragile ideology. The advertising lady for BL called their customer base "fratty" and wanted to expand it to include more progressive people. When you insult your customer base you're going to suffer.

This CEO is exactly what is wrong, no leadership skills and will not answer direct questions, just tons of platitudes and Heisman moves and basically we're just a a fun guy with a fun beer!

Maybe InBev has a personality disorder

The AB CEO

SA68AG said:

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You have to wonder where the Board of Directors are.

I guess they'd rather be woke than enhance shareholder value.

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those charged with governance of the company have to consider their largest institution shareholders - someone like blackrock who probably owns >10% of all outstanding shares - when they tell them the company is un-investable if they don't have a good esg score..

Burpelson said:

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This CEO is exactly what is wrong, no leadership skills and will not answer direct questions, just tons of platitudes and Heisman moves and basically we're just a a fun guy with a fun beer!

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I can picture exactly how this played out after the on-air interview ended. CEO Brayden power-hustled out of the room and into a nearby hallway, where he power-used his powerful phone to call the Powerful Executive Team who were set up in a powerful War Room back at their powerful Headquarters.

Powerful General Counsel and Marketing heads told him "This played well…. nice job of 'staying on point' with our agreed-upon messaging… loved the nod to our warehouse workers and the laser-focused eye contact… Twitter is trending in the right direction on this… people loved you…".

Meanwhile all us normal people tolerated 5 minutes of corporate word salad before rolling our eyes and changing the channel.

DarkBrandon01 said:

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Apologize for what? Advertising to trans people? On a single instagram ad? That's it?

You can't claim that AB is trying to force transgender stuff at you because the video wasn't directed to everyone. It was targeted advertising. You had to go out of your way to find it.

You also can't claim that AB is trying to expose stuff to kids, since Bud Light is obviously an adult beverage.

You're just mad at bug light for simply acknowledging that trans people exist, and trying to sell beer to them. You really think they care about DEI? At the end of the day this comes down to making money. That's the only agenda any of these corporations have. They dropped Mulvaney after this happened. They don't care about trans people.

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What is DEI?

Cobra39

As much as I'd like to blame the institutional shareholders, everything I've seen over this deal coming from the executives leads me to believe they are all-in on this crap. No outside influence is necessary. It's the reason I think they are doomed. They are true believers and their elitism and arrogance will prevent them from every understanding the problem that all of us normies see plain as day. They are simple incapable of course correction.

DarkBrandon01 said:

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Apologize for what? Advertising to trans people? On a single instagram ad? That's it?

You can't claim that AB is trying to force transgender stuff at you because the video wasn't directed to everyone. It was targeted advertising. You had to go out of your way to find it.

You also can't claim that AB is trying to expose stuff to kids, since Bud Light is obviously an adult beverage.

You're just mad at bug light for simply acknowledging that trans people exist, and trying to sell beer to them. You really think they care about DEI? At the end of the day this comes down to making money. That's the only agenda any of these corporations have. They dropped Mulvaney after this happened. They don't care about trans people.

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I can confirm that I'm mad that Bud Light acknowledged that trans people exist. No use in propping up freaks, purposely. Trans are easily the nastiest group of "people" known to man. When being gay doesn't give you enough attention, let's take it a step further; then be the loudest people in the room to boot. Gross.

Dale Earnhardt Incorporated.

SA68AG said:

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You have to wonder where the Board of Directors are.

I guess they'd rather be woke than enhance shareholder value.

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They are sitting around with blackrock's hands up their asses.

TexasAGGIEinAR said:

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Dale Earnhardt Incorporated.

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Is it for Senior or Junior?

Cobra39

DarkBrandon01 said:

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Apologize for what? Advertising to trans people? On a single instagram ad? That's it?

You can't claim that AB is trying to force transgender stuff at you because the video wasn't directed to everyone. It was targeted advertising. You had to go out of your way to find it.

You also can't claim that AB is trying to expose stuff to kids, since Bud Light is obviously an adult beverage.

You're just mad at bug light for simply acknowledging that trans people exist, and trying to sell beer to them. You really think they care about DEI? At the end of the day this comes down to making money. That's the only agenda any of these corporations have. They dropped Mulvaney after this happened. They don't care about trans people.

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Did you hear how the horse faced white liberal woman behind this monumental blunder explained it away? She basically trashed her main target demographic. And she also said BL was trying to attract younger drinkers by incorporating this embarrassing cringey male caricature of a 13 year old girl...




It's crazy that you seem both agitated and surprised that this rubbed a ton of normal red blooded American males the wrong way.

I can't imagine how ashamed this critters parents must be.

DallasAg 94 said:

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With a name like Brendan... and with his face... I'd be embarrassed to drink AB.

The guy is everything wrong.

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He's a homely dog, isn't he? But given what he's likely chasing, that doesn't matter.

Of all the problems in the world, in this country and in your neighborhood, this is what occupies your mind. Fight on, brother.

Bearpitbull said:

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Of all the problems in the world, in this country and in your neighborhood, this is what occupies your mind. Fight on, brother.

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Our cultural rot and decay is far more concerning to me than pretty much anything else. I don't want my children growing up in the warped and twisted world you and your brethren advocate for.