I think there's an opportunity for an outsider to buy Bud Light on the cheap, advertise the change in ownership heavily ("we rescued an iconic brand from the un-American freaks and are back on track") and hopefully get a good return on their investment if they can get it to rebound. I guess they'd have to take Budweiser too as a package deal. I can't imagine the two brands being separated.

Trump’s Bedminster property is still serving Bud Light. pic.twitter.com/6F35sFkROX

— PatriotTakes 🇺🇸 (@patriottakes) June 13, 2023

Serious Lee said:

---

Quote:

---

Why do supposedly smart CEOs do things like this which tanks their companies?

---

every corrupt or unscrupulous organization has a fall guy put in place to absorb any backlash. in this case, it was a fall girl. this is why i detest bureaucracies.

---

I heard on a podcast this morning that the new era of leadership at many of these companies don't mind losing some money if it means they can virtue signal and get a good ESG score. They have a mindset that the good ESG score is actually more important to investors and the public than a higher profit margin.

Until, of course, it isn't.

Buck Turgidson said:

---

I think there's an opportunity for an outsider to buy Bud Light on the cheap, advertise the change in ownership heavily ("we rescued an iconic brand from the un-American freaks and are back on track") and hopefully get a good return on their investment if they can get it to rebound. I guess they'd have to take Budweiser too as a package deal. I can't imagine the two brands being separated.

---

Problem is...the beer still sucks, and now the customer base is realizing there are other options out there that don't suck as bad. They can't reverse that.

EclipseAg said:

---

Modelo's television campaign focuses on tough guys/women who made their mark doing interesting things. It's gritty, with low lighting and haunting music, and features mostly minorities.

The tag line is "Fighting Spirit," which is the polar opposite of Bud Light and Dylan.

I'm not surprised it's working.

---

You don't think Dylan had the "Fighting Spirit" when he was splashing around like a manic nutcase in that bathtub?

Tramp96 said:

---

Serious Lee said:

---

Quote:

---

Why do supposedly smart CEOs do things like this which tanks their companies?

---

every corrupt or unscrupulous organization has a fall guy put in place to absorb any backlash. in this case, it was a fall girl. this is why i detest bureaucracies.

---

I heard on a podcast this morning that the new era of leadership at many of these companies don't mind losing some money if it means they can virtue signal and get a good ESG score. They have a mindset that the good ESG score is actually more important to investors and the public than a higher profit margin.

Until, of course, it isn't.

---

ESG metrics are currently on par with financial metrics in importance for overall company health. Go look at AB's 2022 10k and prepare to be blown away by the emphasis on ESG. It defines their vision and mission at this point. It's a very slick piece of propaganda.

Unpossible!

Concerned Moderate told us that there was nothing to be Concerned about here and that Bud Lite is totally unaffected by our boycotts and is the strongest, most profitable brand in beer now that they reap the fruits of wokeness

Didn't realize Miller Lite was so low on the totem pole

GeorgiAg said:

---

Trump’s Bedminster property is still serving Bud Light. pic.twitter.com/6F35sFkROX

— PatriotTakes 🇺🇸 (@patriottakes) June 13, 2023

---

The rage from the maga will be hitting Trump in 3...2.. oh who are we kidding. Trump could sell only bud at his rallies and his maga would raise the cans proudly while they drank it.

Quote:

---

ESG metrics are currently on par with financial metrics in importance for overall company health. Go look at AB's 2022 10k and prepare to be blown away by the emphasis on ESG. It defines their vision and mission at this point. It's a very slick piece of propaganda.

---

Yup.

The financial world is so eaten up with ESG that you stand to lose more money in higher cost of capital than the money you actually lose in revenue and/or margin.

It is insidious insertion of Marxism within the financial institutions.

TXAG 05 said:

---

Didn't realize Miller Lite was so low on the totem pole

---

When's the last time you drank one? You'll be reminded quickly.


I say that, but of the big 3, I'll take a Miller Lite first.

Trump endorsing Bud Light is probably the only thing that could save that brand.

No Spin Ag said:

---

GeorgiAg said:

---

Trump’s Bedminster property is still serving Bud Light. pic.twitter.com/6F35sFkROX

— PatriotTakes 🇺🇸 (@patriottakes) June 13, 2023

---

The rage from the maga will be hitting Trump in 3...2.. oh who are we kidding. Trump come sell only bud at his rallies and his maga would raise the cans proudly while they drank it.

---

Yup. The cult of Trump is so exhausting.

infinity ag said:

---

Why do supposedly smart CEOs do things like this which tanks their companies? It is just lose-lose.

---

Serious answer? Because they're looking farther ahead than right now. Bud Light's customer base is largely working class men that skew conservative, but marketing to them is not sustainable forever because they're also older, being compromised mostly of millennials and gen x'ers. In 10-20 years, a large portion of them may be dead or drinking less, and their place in the market will be filled by gen z'ers in their early 20's to late 30's. They are in many ways more liberal and not swayed by the same messaging as Bud Light's other core demographics.

The leading edge of that market segment, currently in their early 20's, is not as interested in beer, and especially corporate labels like Bud Light, as previous generations. They're trending more towards flavored seltzers or craft beers. Bud Light isn't trying to sell more beer today, per se, they're trying not to lose the next generation to other products or brands. They see themselves as needing to craft a new image for the next generation of drinkers.

I think they certainly went about that the wrong way and chose the worst timing and path possible, but the thought process and direction make sense when you consider decision making on a strategic time horizon.

GeorgiAg said:

---

Trump endorsing Bud Light is probably the only thing that could save that brand.

---

That bud light was every anyone's beer of choice just tells you how poor taste people have. Modelo, and pretty much any Mexican beer, should've had those sales all this time.

Tramp96 said:

---

Serious Lee said:

---

Quote:

---

Why do supposedly smart CEOs do things like this which tanks their companies?

---

every corrupt or unscrupulous organization has a fall guy put in place to absorb any backlash. in this case, it was a fall girl. this is why i detest bureaucracies.

---

I heard on a podcast this morning that the new era of leadership at many of these companies don't mind losing some money if it means they can virtue signal and get a good ESG score. They have a mindset that the good ESG score is actually more important to investors and the public than a higher profit margin.

Until, of course, it isn't.

---

thats exactly it. when you see that all these corps are majority owned by the same small few, you realize their investors can always print more money to give them. they've got to walk the line though with the social credit score to have access to that debt.

Modelo is not owned by AB in the USA. So yall need to get that out of your heads

Constellation owns the rights. They produce the bottles for it but I do think AB still sells them the beer but I do not know that for sure

Constellation brands makes the bottles and gets the profit, it does not help AB much at all, it basically just keeps the brewery busy

Yep, and again, go check out their 10k and you will see where they are headed. They have a host of new products they are testing and prepping for the coming demographic changes.

In particular, the men and non-men younger than Gen X do not drink at the levels we do. Providing alcohol free options is becoming a significant segment. The sheer number of options for drinking combined with the rise in MJ usage is dramatically changing the landscape.

IMO, the big three were dead men walking before this PR blunder happened.

Quote:

---

In particular, the men and non-men younger than Gen X

---

CDUB98 said:

---

Quote:

---

In particular, the men and non-men younger than Gen X

---

---

I agree. I had to reread the misogynist's woman hating sentence three times before I realized it was not a joke.

If they don't hate women why do they not create a new classification, men, women, and non-men?

It is also weird that they love men so much they don't even have a thing for women that become non-women. Freaking haters.

I'd just started to appreciate Modelo before the Bud Light BS after years of typically drinking pricier and often higher ABV beers. I quickly looked up the AB brands and was glad I hadn't become pot committed "this is my daily drinker" to Modelo or any other AB brands.

Remember the Name: Alissa Heinerscheid

May she, like Ephialtes, become immortal.

DrZuehs said:

---

Modelo is owned by AB.

---

The non left side never can effectively boycott anything!

AB - still profits

TexAgs91 said:

---

Good work conservatives. Keep going. Anyone know of any woke universities around here?

---

know any that aren't?

zoneag said:

---

HDeathstar said:

---

Bohemia Beer is best German beer from Mexico.

---

This. It's a bit harder to find, but it's the best Mexican beer by far.

---

Carta Blanca is better

EskimoJoe said:

---

TexAgs91 said:

---

Good work conservatives. Keep going. Anyone know of any woke universities around here?

---

know any that aren't?

---

Hillsdale. One of the few left.

OK...I find it really hard to believe that Modelo outsells MIller and Coors by nearly 50%. Maybe this is on revenue?

Edit: Greg Gallagher, vice president of brand marketing for New York-based Constellation, told CNN that Modelo has been "enjoying an incredible run of success" for the past several years and said that it wants to replicate the dominance it has with Hispanic drinkers with more demographics. "Our growth is in maintaining that core but also bringing in non-Hispanic customers, and we're having incredible success."


So it was number #1 in May, likely due to Cinco de Mayo

I actually like Negro Modelo. Incredibly racist to call it that though.

Canceled!

CDUB98 said:

---

TXAG 05 said:

---

Didn't realize Miller Lite was so low on the totem pole

---

When's the last time you drank one? You'll be reminded quickly.


I say that, but of the big 3, I'll take a Miller Lite first.

---

Yesterday. They are delicious.

I see more Modelo commercials than all other beers. They are for sure spending a lot of $$ pushing that brand hard and have been over the past 1-2 years.

The Modelo Oro is trash FYI, don't try it. Like 3.0 abv with 90 cals, just do Miller Light or Coors Light.

LarryElder said:

---

zoneag said:

---

HDeathstar said:

---

Bohemia Beer is best German beer from Mexico.

---

This. It's a bit harder to find, but it's the best Mexican beer by far.

---

Carta Blanca is better

---

I hadn't heard that name in a long time! I had completely forgotten Carta Blanca existed.

Can I order Anheuser from the Czech Republic and drink it?

Arrakis ecologist said:

---

Can I order Anheuser from the Czech Republic and drink it?

---

the original.

https://czechvar.com/

OP chart may have something to do with the calendar as well. I think certain beers see an uptick in early May.