https://thehill.com/homenews/state-watch/3978773-exclusive-anheuser-busch-faces-call-to-reaffirm-support-for-trans-community-after-mulvaney-pushback/

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The Human Rights Campaign is calling on Anheuser-Busch, the maker of Bud Light, to publicly reaffirm its support for the transgender community following weeks of right-wing pushback over the brewing company's recent partnership with transgender social media influencer Dylan Mulvaney.

In a letter sent this week to Anheuser-Busch's head of human resources, Jay Brown, a senior vice president at the Human Rights Campaign Foundation, slammed the company's response to the controversy as insufficient and cowardly.

"In this moment, it is absolutely critical for Anheuser-Busch to stand in solidarity with Dylan and the trans community," reads the April 26 letter obtained by The Hill.

"However, when faced with anti-LGBTQ+ and transphobic criticism, Anheuser-Busch's actions demonstrate a profound lack of fortitude in upholding its values of diversity, equity, and inclusion to employees, customers, shareholders and the LGBTQ+ community."

"This not only lends credence to hate-filled rhetoric, it exposes Anheuser-Busch to long-term business impacts with employees and customers increasingly looking for steadfast commitment to LGBTQ+ corporate citizenships," Brown wrote.

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Quote:

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According to the HRC letter, the group is preparing to lower Anheuser-Busch's long-standing 100 percent Corporate Equality Index score, a national benchmarking tool on corporate policies, practices and benefits relevant to LGBTQ employees.

Brown in the letter requests that company executives meet with HRC leadership to discuss a number of recommendations, including that Anheuser-Busch releases a public statement "reaffirming its full support for its transgender customers, shareholders, and employees."

Anheuser-Busch has declined several meeting requests from HRC in the wake of right-wing pushback over its partnership with Mulvaney, according to an individual with knowledge of the situation. Anheuser-Busch did not immediately respond to The Hill's request for comment.

The letter also recommends that Anheuser-Busch meet with its LGBTQ employees to discuss and "understand their concerns" and conduct workplace transgender inclusion training for company executives.

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So the executives should require transgender inclusion training and be re-educated.

I'm pretty confident in assuming that AB just wants this whole debacle to go away but now they're being pushed to double down on their mistake. It's anecdotal but the HEBs and Walmarts in my area are fully stocked with Bud Light, Budweiser, and Ultra, while Yuengling and other beers are soldout. I hope they're dumb enough to double down on their mistake.

The HRC is just as much of a hate group as the SPLC and ADL.

All three have a visceral hatred for anyone who doesn't agree with them and doesn't follow the Marxist line.

Be very careful, ABI.

I'll give credit where credit is due.

These trans folks are absolutely dominating a substantial number of publicly traded companies in every sense of the word.

Their strategy has been brilliant.

You talking some tenth of the population absolutely dominating.

Respect for that.

They should tell them to go pound sound.

Or whatever the hell they are into.

Anyone else think this was going to be about Hillary when they clicked on it?

Counterpoint said:

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Anyone else think this was going to be about Hillary when they clicked on it?

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Me


Oh, and, whoTF cares about this group? F them and their rainbow pony.

AB could get all or most customers back if the publicly stood up and told HRC to go F themselves.

That is their way out of this mess.

After a savage kick square in Mr Brown's crotch, I would tell him to KMA, AND to shove his Corporate Equality Index score up his …

If AB did this publicly (sans the nut kick) a whole bunch of rednecks that I know might consider coming back around.

We know whatever these commies demand will never be enough. The insanity will only continue if it's no shot down.

Rapier108 said:

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The HRC is just as much of a hate group as the SPLC and ADL.

All three have a visceral hatred for anyone who doesn't agree with them and doesn't follow the Marxist line.

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Corporate terrorist organization.

KAF said:

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AB could get all or most customers back if the publicly stood up and told HRC to go F themselves.

That is their way out of this mess.

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Hence the other thread where my suggestion was to money whip Tom Brady in to becoming the new face of Bud Light, surrounded by hotties at his pool, and commit to getting back to what made the brand the biggest in the world. AB has the opportunity to crush this whole DEI, corporate wokeness index, bull**** and gain even larger market share in doing. We are talking beer here, not athletic wear or tampons. It's there for the taking even in the wake of one of if not the biggest marketing blunders I can think of.

But they won't.

Both statements are correct…unfortunately

KAF said:

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AB could get all or most customers back if the publicly stood up and told HRC to go F themselves.

That is their way out of this mess.

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They could have avoided losing billions of dollars by simply saying it was an April Fool's joke.

But they didn't then and they want now.

And I believe they are much worse off then they are letting on. Their sales dropped 17% when they had already paid for delivery orders. It will easily be double that these next two weeks when those sales orders don't come in.

Also this is bleeding over into other products such as corona, ziegenbach, Karbach, etc

Then things go from bad to worse when they have to start idling plants and trashing expired product.

They needed to have righted this ship 2 weeks ago but they sat around with their thumbs up their buts thinking it would blow over. Then every move they made, made things worse because they are hitched to and worship at the alter of the diversity police.

How do you **** up selling beer?

Honestly.

Love it

Lets see how AB responds. Example # 31278 why companies shouldn't wade into politics

Stat Monitor Repairman said:

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How do you **** up selling beer?

Honestly.

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Liberalism ****s up everything.
It is a destructive ideology.

If AB would tell HRC to piss off they could undo much of the damage that has been wreaked from the Mulvaney debacle. And not only for taking the right stand for their company, but for opening the door for other large companies to do the same and say no to this insanity.

Their is opportunity in crisis. They should jump all over this one and try to get back in the good graces of their primary customers.

If they keep straddling the fence trying to live in both worlds they're going to get gored in both cheeks.

Yeah, this is looking more like a calculated op to completely sabotage AB. That Heinerscheid chick had to have known this was going to have the opposite effect.

Stat Monitor Repairman said:

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How do you **** up selling beer?

Honestly.

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Very easily. Beer, especially in the light American style lager is easily replaceable with another brand. There just isn't an appreciable difference between BL, ML, or Coors. It's an easy switch for consumers.

Target... it fills a niche not replaced by any of their competitors. Light groceries, seasonal decor, a coffee
Dicks... again, it fills a niche. They are the place for spring goods and equipment.
Gillette... folks buy blades in 10 or 20 packs. If you replace once a week a10 pack is a 2 month supply. Long enough for A LOT of customers to forget. Their competition isn't another disposable brand, it's beards.

Beer... You open the cooler door one to the bay to the right of left. It's an immediate, for many customers a daily, purchase.

Also adds impact- it's a product with a limited shelf life...

I'm guessing the leadership shorted AB stock.

Stat Monitor Repairman said:

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I'll give credit where credit is due.

These trans folks are absolutely dominating a substantial number of publicly traded companies in every sense of the word.

Their strategy has been brilliant.

You talking some tenth of the population absolutely dominating.

Respect for that.

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It's absolutely incredible. No one on the left should ever whine about minorities not getting a fair shake in this country.

The most extreme example of a minority we've ever seen - mentally ill people who destroy their sex organs because they think they are trapped in the wrong body - have completely usurped the gay lobby and are now on par with blacks as the most powerful victim class on the planet.

A trans black man must be the epitome of the victim class.

Stat Monitor Repairman said:

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I'll give credit where credit is due.

These trans folks are absolutely dominating a substantial number of publicly traded companies in every sense of the word.

Their strategy has been brilliant.

You talking some tenth of the population absolutely dominating.

Respect for that.

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Dominating? Substantial? Every sense of the word? Brilliant?

A 10th of the population? Respect? lol and pfffffffffffft.

That's the biggest load of bull**** I've read all morning. Keep trying, or at least include the /S so we'll know you're being facetious.

Kenneth_2003 said:

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Stat Monitor Repairman said:

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How do you **** up selling beer?

Honestly.

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Very easily. Beer, especially in the light American style lager is easily replaceable with another brand. There just isn't an appreciable difference between BL, ML, or Coors. It's an easy switch for consumers.

Target... it fills a niche not replaced by any of their competitors. Light groceries, seasonal decor, a coffee
Dicks... again, it fills a niche. They are the place for spring goods and equipment.
Gillette... folks buy blades in 10 or 20 packs. If you replace once a week a10 pack is a 2 month supply. Long enough for A LOT of customers to forget. Their competition isn't another disposable brand, it's beards.

Beer... You open the cooler door one to the bay to the right of left. It's an immediate, for many customers a daily, purchase.

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No one knows what you shave with. You drink a Bud Light with the boys everyone knows.

This is critical for the left. They held a monopoly on boycotting stuff because the media helps them. If the Bud Light boycott succeeds it shows the left can be beaten and the right actually has a backbone for something.

I opened this assuming it was about GCF Cankles opening her cake hole for some reason…

Political Loyalty oaths. It sure seems neo-Maoist to me.

For the the record Exxon and all of big oil worked to get higher on the HRC index.

Soft totalitarianism has had a significant impact on all major corporations via HR departments regardless of corporate culture and customer bases. The LGBT mafia is real and quite effective.

AB is in freak out mode I can assure you. I will be surprised if they don't cave. Keep in mind, all major league sports have caved on this stuff. ABs exclusive deals in stadiums, etc will be used as leverage.

Hopefully this has taught them something:

Your base not buying your beer DOES hurt you

But also that nobody in the group you were trying to appeal to is stepping in to replace them and buy your beer.

Lefty still drink their craft hipster IPA and PBR is the closest they come to drinking traditional lagers because of "irony" and they are not and will not drink Bud light

policywonk98 said:

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For the the record Exxon and all of big oil worked to get higher on the HRC index.

Soft totalitarianism has had a significant impact on all major corporations via HR departments regardless of corporate culture and customer bases. The LGBT mafia is real and quite effective.

AB is in freak out mode I can assure you. I will be surprised if they don't cave. Keep in mind, all major league sports have caved on this stuff. ABs exclusive deals in stadiums, etc will be used as leverage.

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Yep, and the problem is that corporate America is all in on this and they run the country as a duopoly with the Deep State. When everyone is doing it, it's damn near impossible to hold anyone accountable over the medium to long term.

policywonk98 said:

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For the the record Exxon and all of big oil worked to get higher on the HRC index.

Soft totalitarianism has had a significant impact on all major corporations via HR departments regardless of corporate culture and customer bases. The LGBT mafia is real and quite effective.

AB is in freak out mode I can assure you. I will be surprised if they don't cave. Keep in mind, all major league sports have caved on this stuff. ABs exclusive deals in stadiums, etc will be used as leverage.

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Big Oil is in an interesting position. We all know that almost all major companies today essentially have common ownership. With trillions and trillions in pension and 401k custodianship outfits like Blackrock easily have significant or even majority ownership in numerous companies. So the irony is that many of these companies that we think are competitors actually have common ownership.

That aside, you cannot "boycott" Big Oil. Sure, a consumer might say, "I'm not going to buy gas at Chevron." But what they don't know is that Chevron is selling fuel to Kroger and HEB (I know for a fact the Kroger I worked at one summer sold "unbranded" Chevron. It was Chevron refined fuel with a generic additive vs their "Techron" stuff.) I doubt the person that won't buy gas at Chevron is doing research to learn who Pennzoil or Quaker State is getting their feedstock from. Same with the raw feedstock for their Hefty trash bags. Your friends won't haze you on the golf course for your last oil change, or swim back to shore because of gas in your boat.

Beer though, like I mentioned earlier. It just a different cooler door, or a different end-cap.

KMA, KHA, KYA, then eat ***t and die!

C@LAg said:

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NOT THE INDEX!!!!!!!!

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Wish we had an index for Traditional American values for comparing corporations. It would erode the footing on which these hate group gain traction.

policywonk98 said:

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For the the record Exxon and all of big oil worked to get higher on the HRC index.

Soft totalitarianism has had a significant impact on all major corporations via HR departments regardless of corporate culture and customer bases. The LGBT mafia is real and quite effective.

AB is in freak out mode I can assure you. I will be surprised if they don't cave. Keep in mind, all major league sports have caved on this stuff. ABs exclusive deals in stadiums, etc will be used as leverage.

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AB has now been told in no uncertain terms to "wear the ribbon".

This will be fascinating to see as they now have a very clear choice:
1. Double down on their first action that has caused immense blowback and will very likely cement the death if the brand, as their core market leaves - never to return.

2. Issue a public statement to HRC saying that their primary - and only - focus is to sell beer. And that from this point forward, AB is staying out of politics.

Should they choose option 2, it very well could be the death knell for the LGBTQ+ Mafia and the social scoring system.