Who Is Alissa Heinerscheid? Bud Light's VP of Marketing Amid Trans Debate (newsweek.com)


Heinerscheid said: "I am a businesswoman. I had a really clear job to do when I took over Bud Light, it was...this brand is in decline. It has been in decline for a very long time. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.

"So I had this super clear mandate," she said. "It's like, we need to evolve and elevate this incredibly iconic brand. And my...what I brought to that was a belief in, okay, what does evolve and elevate mean? It means inclusivity. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men."

More like she had a womandate, amirite?!?

Anytime you hear the word inclusive replace it with the word divisive and then you'll understand their goals

The way this woman raved about her SuperBowl add, and all of her woman feelz... shoulda fired her back in February!

I've never seen it personally, but Megyn Kelly played it on her radio show that she dubbed over to a recent podcast.

This broad was so excited about the add that featured Miles Teller, but through his wife's eyes.

Funny, I watched the SB, I don't recall it. So whatever you spent on that 30sec, no one talked about it the next day.

HoustonAg2106 said:

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Anytime you hear the word inclusive replace it with the word devisive and then you'll understand their goals

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Or even divisive.

So maybe InBev should stop acquiring other brands/craft brewers' offerings and concentrate on their core Budweiser brands?

"So I had this super clear mandate," she said. "It's like, we need to evolve and elevate this incredibly iconic brand. And my...what I brought to that was a belief in, okay, what does evolve and elevate mean? It means inclusivity. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men."


Guess it wasn't so clear after all.

Bottom line it was to develop an ad campaign that would sell more beer and make the company more money. All that inclusivity crap does is label people and create division.

I'm reminded about the line from General Patton's speech with a bit of a twist. "The leftist bast***s that wrote all that stuff about inclusivity for the New York Times don't know any more about real capitalism than they do fornicating."

Idiotic *****
Idiotic ceo

Both can burn

My Budweiser of choice... consumed when in London.

Real woman of genius.

A lot of really dumb marketing people in this country

Quote:

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"I am a businesswoman. I had a really clear job to do when I took over Bud Light, it was...this brand is in decline. It has been in decline for a very long time. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.

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Now it is in free fall... Great job for a businesswoman/man/thing.

Trajan88 said:

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My Budweiser of choice... consumed when in London.

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Budweiser stole its name from a Czech company.

Kenneth_2003 said:

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The way this woman raved about her SuperBowl add, and all of her woman feelz... shoulda fired her back in February!

I've never seen it personally, but Megyn Kelly played it on her radio show that she dubbed over to a recent podcast.

This broad was so excited about the add that featured Miles Teller, but through his wife's eyes.

Funny, I watched the SB, I don't recall it. So whatever you spent on that 30sec, no one talked about it the next day.

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My wife did mention that as an ad she liked.

My wife would never drink a Bud Light because she hates beer.

torrid said:

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Real woman of genius.

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Underrated post, here

Or how about be inclusive to the commonly ignored red blooded American. Like the movie "13 going on 30", go back to traditional American values and wholesomeness and you would have crushed it. People would have huddled around the flagpole and drank copious amounts of bud light.

Instead… you went trans and torched an iconic brand

Ag87H2O said:

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"So I had this super clear mandate," she said. "It's like, we need to evolve and elevate this incredibly iconic brand. And my...what I brought to that was a belief in, okay, what does evolve and elevate mean? It means inclusivity. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men."

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Guys, c'mon. The mandate was like totally super clear, okay? Like totally. And as far as like evolution? (upward voice inflection so it sounds like a question) Evolution is like literally inclusion. I mean, I feel like it's lighter. (Voice inflection again). And brighter. (Another inflection). It's like this whole journey has been super hard but at the same time also super fun.

Red Dane said:

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My wife would never drink a Bud Light because she hates beer.

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Doesn't like beer, OK, but what about Bud Light?

So her solution to Bud Light being in decline as a brand was to completely ruin Anheuser-Busch as brand.

Brilliant.

Just wait for 3 days when you find out what's on Til Tok today......

mmh said:

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Who Is Alissa Heinerscheid? Bud Light's VP of Marketing Amid Trans Debate (newsweek.com)


Heinerscheid said: "I am a businesswoman. I had a really clear job to do when I took over Bud Light, it was...this brand is in decline. It has been in decline for a very long time. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.

"So I had this super clear mandate," she said. "It's like, we need to evolve and elevate this incredibly iconic brand. And my...what I brought to that was a belief in, okay, what does evolve and elevate mean? It means inclusivity. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men."

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If she's fired then probably hired immediately by HER-SHE (Y)

That beotch still work there ??

"and appeals to women and to men."

Pretty sure you don't do that by celebrating one person that is one and thinks he is the other.

What do I know? I'm fratty and out of touch.

HoustonAg2106 said:

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Anytime you hear the word inclusive replace it with the word devisive and then you'll understand their goals

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Being inclusive = marginalize white men wherever and whenever possible

boomer on social security said:

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Anna Heinerscheid is the elite white academic liberal class

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Anna may have just executed the single biggest business **** up of all time.

Caused Billions worth of damage and business losses in multiple categories with the cost of a custom 12 pack of cans, a dude with cans, and a tiktok post.

That gotta be some kind of record.

Captain Hazelwood may have crashed the Exxon Valdez but he didn't bring down the entire gd company.

******* Anna

yawny06 said:

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So her solution to Bud Light being in decline as a brand was to completely ruin Anheuser-Busch as brand.

Brilliant.

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It's pretty hard to see how they could have done even worse. Even re-branding it as "Bud Horse Piss" would have been far less of a disaster.

Just because it identifies as a beer doesn't make it a beer.

Ghost of Andrew Eaton said:

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Just because it identifies as a beer doesn't make it a beer.

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Well what other drink will claim it?

Red Dane said:

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Ghost of Andrew Eaton said:

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Just because it identifies as a beer doesn't make it a beer.

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Well what other drink will claim it?

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I just feel for everyone that is just realizing bud light is ****ty.

It takes a real "man" of genius to destroy an iconic beer brand in a matter of days!

Here's to you Anna Heinerscheid, for all you do!