Scoop: In an act of desperation following weeks of backlash over the Dylan Mulvaney #trans partnership, Bud Light is now using modeling agencies to find attractive, young, real women to go around different bars to promote the brand with free swag. https://t.co/ECM3e4GyZ6 pic.twitter.com/ZYQDkJ0PP3
— Andy Ngô 🏳️🌈 (@MrAndyNgo) June 5, 2023
You'd be right, but Bud Light planned to use trans women for these events.powerbelly said:
I don't think this is anything new.
Stat Monitor Repairman said:
Bud light is Enron.
One day you gonna look up and bud light will be as gone as Enron field.
The total economic damages may exceed that of Enron.
Enron was $63 billion.
BP / deepwater horizon was $61 billion.
Opioid settlement $54 billion
You go from the best selling beer in America to having to completely discontinue the brand. How do you put a dollar value on that?
LOL, this is the 'third party' agency that InBev blamed the uproar on.Quote:
Captiv8, based in San Mateo, California, facilitated the beer brand's introduction to Mulvaney, which ultimately led to the ad campaign that has cost Bud Light $27 billionand counting in sales and market value. The ad, which featured Mulvaney sipping from a Bud Light emblazoned with her own image, sparked a nationwide backlash as the beer's blue-collar base of supporters accused it of going "woke" in an appeal for younger, more "inclusive" drinkers.
One source told the Post that there was "a lot of chatter" among employees following the fallout. "Internally, the company was in serious panic mode," the source added.
Founded in 2015 by Krishna Subramanian, Captive8 has been the media mind behind partnerships with high-profile companies like Walmart, American Express, Twitter, and KraftHeinz, according to its website. Subramanian has frequently given his opinion on media campaigns of the day, but ironically his company declined to comment when asked by the Post about internal roilings. Bud Light has also remained tight-lipped about its ongoing fiasco.
In February, Subramanian spoke with the Wall Street Journal about the importance of viral marketing, something that was surely a goal when Captive8 proposed putting Bud Light's brand into Mulvaney's Instagram posts.
nortex97 said:
Sorry if a repeat, but Captiv8, the 'genius' ad agency that came up with the DM campaign, is apparently in serious trouble.LOL, this is the 'third party' agency that InBev blamed the uproar on.Quote:
Captiv8, based in San Mateo, California, facilitated the beer brand's introduction to Mulvaney, which ultimately led to the ad campaign that has cost Bud Light $27 billionand counting in sales and market value. The ad, which featured Mulvaney sipping from a Bud Light emblazoned with her own image, sparked a nationwide backlash as the beer's blue-collar base of supporters accused it of going "woke" in an appeal for younger, more "inclusive" drinkers.
One source told the Post that there was "a lot of chatter" among employees following the fallout. "Internally, the company was in serious panic mode," the source added.
Founded in 2015 by Krishna Subramanian, Captive8 has been the media mind behind partnerships with high-profile companies like Walmart, American Express, Twitter, and KraftHeinz, according to its website. Subramanian has frequently given his opinion on media campaigns of the day, but ironically his company declined to comment when asked by the Post about internal roilings. Bud Light has also remained tight-lipped about its ongoing fiasco.
In February, Subramanian spoke with the Wall Street Journal about the importance of viral marketing, something that was surely a goal when Captive8 proposed putting Bud Light's brand into Mulvaney's Instagram posts.
Kozmozag said:
Yall aren't taking in to consideration the lqbtq+ community and their allies democrats. AB will be supported.
Stat Monitor Repairman said:
When you screw up so bad your parent company sells you.
Reach for a bud light.
nortex97 said:Quote:
Captiv8, based in San Mateo, California, facilitated the beer brand's introduction to Mulvaney, which ultimately led to the ad campaign that has cost Bud Light $27 billionand counting in sales and market value. The ad, which featured Mulvaney sipping from a Bud Light emblazoned withherHIS own image, sparked a nationwide backlash as the beer's blue-collar base of supporters accused it of going "woke" in an appeal for younger, more "inclusive" drinkers.
Remember, the MFers pushing a tra nny promoting beer are the same MFers who were offended by a syrup bottle and a box of rice.aggiepanic95 said:nortex97 said:
Sorry if a repeat, but Captiv8, the 'genius' ad agency that came up with the DM campaign, is apparently in serious trouble.LOL, this is the 'third party' agency that InBev blamed the uproar on.Quote:
Captiv8, based in San Mateo, California, facilitated the beer brand's introduction to Mulvaney, which ultimately led to the ad campaign that has cost Bud Light $27 billionand counting in sales and market value. The ad, which featured Mulvaney sipping from a Bud Light emblazoned with her own image, sparked a nationwide backlash as the beer's blue-collar base of supporters accused it of going "woke" in an appeal for younger, more "inclusive" drinkers.
One source told the Post that there was "a lot of chatter" among employees following the fallout. "Internally, the company was in serious panic mode," the source added.
Founded in 2015 by Krishna Subramanian, Captive8 has been the media mind behind partnerships with high-profile companies like Walmart, American Express, Twitter, and KraftHeinz, according to its website. Subramanian has frequently given his opinion on media campaigns of the day, but ironically his company declined to comment when asked by the Post about internal roilings. Bud Light has also remained tight-lipped about its ongoing fiasco.
In February, Subramanian spoke with the Wall Street Journal about the importance of viral marketing, something that was surely a goal when Captive8 proposed putting Bud Light's brand into Mulvaney's Instagram posts.
Oh..it went viral mother ****ers!!
Subra...Subra...Subra not gonna work here anymore!nortex97 said:
Sorry if a repeat, but Captiv8, the 'genius' ad agency that came up with the DM campaign, is apparently in serious trouble.LOL, this is the 'third party' agency that InBev blamed the uproar on.Quote:
Captiv8, based in San Mateo, California, facilitated the beer brand's introduction to Mulvaney, which ultimately led to the ad campaign that has cost Bud Light $27 billionand counting in sales and market value. The ad, which featured Mulvaney sipping from a Bud Light emblazoned with her own image, sparked a nationwide backlash as the beer's blue-collar base of supporters accused it of going "woke" in an appeal for younger, more "inclusive" drinkers.
One source told the Post that there was "a lot of chatter" among employees following the fallout. "Internally, the company was in serious panic mode," the source added.
Founded in 2015 by Krishna Subramanian, Captive8 has been the media mind behind partnerships with high-profile companies like Walmart, American Express, Twitter, and KraftHeinz, according to its website. Subramanian has frequently given his opinion on media campaigns of the day, but ironically his company declined to comment when asked by the Post about internal roilings. Bud Light has also remained tight-lipped about its ongoing fiasco.
In February, Subramanian spoke with the Wall Street Journal about the importance of viral marketing, something that was surely a goal when Captive8 proposed putting Bud Light's brand into Mulvaney's Instagram posts.
That's a lot of pronouns. Don't give in.Tramp96 said:nortex97 said:Quote:
Captiv8, based in San Mateo, California, facilitated the beer brand's introduction to Mulvaney, which ultimately led to the ad campaign that has cost Bud Light $27 billionand counting in sales and market value. The ad, which featured Mulvaney sipping from a Bud Light emblazoned withherHIS own image, sparked a nationwide backlash as the beer's blue-collar base of supporters accused it of going "woke" in an appeal for younger, more "inclusive" drinkers.
Fixed it for the sake of truth.
I'm fighting back against this...one pronoun at a time.
No no … BUD Light.Stat Monitor Repairman said:
When you screw up so bad your parent company sells you.
Reach for a light.
Jaw Dropping Stats - Reports of Bud Light Memorial Day Sales Dropping -60% as Brand Boycott Continues https://t.co/o6Ea2ryvyl
— TheLastRefuge (@TheLastRefuge2) June 6, 2023
That's wild little nug of info right there.Quote:
they're actually taking older beer that isn't moving and blending it with new batches to try and avoid having to dump a huge amount of inventory.
Isn't that illegal?TommyGun said:
Those numbers line up with some info I've heard recently from a buddy working at the bud brewery in Houston. He said their batches are half of what they normally brew this time of year and they're actually taking older beer that isn't moving and blending it with new batches to try and avoid having to dump a huge amount of inventory.
I would never buy beer that has been recycled.TommyGun said:
Those numbers line up with some info I've heard recently from a buddy working at the bud brewery in Houston. He said their batches are half of what they normally brew this time of year and they're actually taking older beer that isn't moving and blending it with new batches to try and avoid having to dump a huge amount of inventory.
aggiehawg said:Isn't that illegal?TommyGun said:
Those numbers line up with some info I've heard recently from a buddy working at the bud brewery in Houston. He said their batches are half of what they normally brew this time of year and they're actually taking older beer that isn't moving and blending it with new batches to try and avoid having to dump a huge amount of inventory.
Between the mountain of TABC, ATF and food safety regulations you'd think somewhere in there it would say something about recycling old beer and selling to an unknowing consumer.aggiehawg said:Isn't that illegal?TommyGun said:
Those numbers line up with some info I've heard recently from a buddy working at the bud brewery in Houston. He said their batches are half of what they normally brew this time of year and they're actually taking older beer that isn't moving and blending it with new batches to try and avoid having to dump a huge amount of inventory.
Shades of Schlitz!TommyGun said:
Those numbers line up with some info I've heard recently from a buddy working at the bud brewery in Houston. He said their batches are half of what they normally brew this time of year and they're actually taking older beer that isn't moving and blending it with new batches to try and avoid having to dump a huge amount of inventory.
don't leave it there, buy it and take it homeAgsMnn said:
I will leave this here.
They have to target their new core consumer base. BL is so far over their skis now that they need to go all-in on rebranding BL to the gay/queer demographic because their old core demographic, "fratty" white dudes, isn't coming back.Nattie said:I would never buy beer that has been recycled.TommyGun said:
Those numbers line up with some info I've heard recently from a buddy working at the bud brewery in Houston. He said their batches are half of what they normally brew this time of year and they're actually taking older beer that isn't moving and blending it with new batches to try and avoid having to dump a huge amount of inventory.
Bud Light doesn't seem to care about the reason for this boycott and loss of customer base.
Just last week they donated $200K to an LGBTQ nonprofit.
At the same time they are still partnering with multiple Pride parade events across the nation throughout the remainder of the year.
TommyGun said:aggiehawg said:Isn't that illegal?TommyGun said:
Those numbers line up with some info I've heard recently from a buddy working at the bud brewery in Houston. He said their batches are half of what they normally brew this time of year and they're actually taking older beer that isn't moving and blending it with new batches to try and avoid having to dump a huge amount of inventory.
This isn't packaged beer being dumped back into the blend. This is beer that has been brewed and held in tanks being rerun into the circulation. Probably something all breweries do but not at such a huge volume.
