Bud Light sales suffered over the weekend

466,743 Views | 3753 Replies | Last: 1 mo ago by aggiepanic95
Fat Black Swan
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AG
Who would have thought?

https://www.foxbusiness.com/lifestyle/bud-light-suffers-bloodbath-longtime-loyal-consumers-revolt-transgender-campaign

Quote:

Bud Light suffered a bloodbath this past weekend.

Consumers nationwide revolted against the nation's top-selling beer brand after it stepped "recklessly" into the culture wars last week with its new spokesperson, transgender TikTok star Dylan Mulvaney, according to bar owners and beer-industry experts around the country.

But even Fitter's bar witnessed a catastrophic decrease in sales of the hometown suds among loyal and local consumers this week.

Sales of Anheuser-Busch bottled products dropped 30% over the past week, while draught beer plummeted 50%, the owner said.

Similar stories are found around the country.

Bud Light normally outsells rival products Miller Lite and Coors Light 25 to 1 at Braintree Brewhouse in Massachusetts, a sprawling sports bar just outside Boston.

Not this week.

Eighty percent of Bud Light drinkers ordered something else this week, Brewhouse owner Alex Kesaris said while the 20% who did order Bud Light "weren't on social media and hadn't heard yet" about its new transgender pitch person.

"They didn't order it again," he said, after other patrons told them about the Bud Light marketing misfire.

One pub in Hell's Kitchen, a New York City neighborhood known for its large and vocal gay community, reported that Bud Light draft sales dropped 58% this week, while Bud Light bottle sales were down 70%.

He cited a nightmare scenario for Bud Light sales reps in Texas, where the brand has for years has sponsored a large weekly dart league with 100-plus players each Thursday night.

The bar typically sells though three kegs of Bud Light at the event a total of 495 12-ounce pours.

The bar sold only four 12-ounce Bud Light bottles this week, as the dart players held a mass protest against their league sponsor.

"They've already done enough damage in one week to disrupt year-long sales projections," a beer-sales representative who works with national beer retailers such as Costco told FOX Business. "You don't just make up those sales. People aren't going to drink twice as much Bud Light the following weekend to recover the lost business." For a brand as large as Bud Light, the public relations calamity already represents millions of lost dollars even if the consumer revolt ended tomorrow.
powerbelly
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AG
Amazing how companies are willing to erode share-holder value in order to virtue signal. Executives should be removed for failure to uphold fiduciary duty.
thisguy05
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AG
I went to the Rangers game last night and it took effort to find non-A-B beer. But it was worth it.
Old Sarge
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AG
Here's to you, Anheuser-Busch, you EARNED it!
"Green" is the new RED.
Viper16
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AG


LOL!
Trump/Vance/DeSantis
MAGA
Novus Ordo Seclorum
Lex Talionis
Ag87H2O
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AG
Get woke, go broke. Never fails.
DallasAg 94
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MROD92
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This is the way
Manhattan
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Yea, virtue signaling.

https://www.instagram.com/reel/CqypJz8AZGE/?igshid=YmMyMTA2M2Y=
DallasAg 94
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Cynic
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We'll see. Sounds like wishful thinking to me. All these companies keep humming along in spite of their dreadful social media campaigns.
DallasAg 94
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powerbelly
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AG
Manhattan said:

Yea, virtue signaling.

https://www.instagram.com/reel/CqypJz8AZGE/?igshid=YmMyMTA2M2Y=
Crenshaw is a POS virtue signaler, so what? That has literally nothing to do with companies making decisions that hurt shareholders.
Showertime at the Bidens
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Ag87H2O said:

Get woke, go broke. Never fails.


It's time to move beyond this and take it to the next level.
DallasAg 94
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Teslag
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AG
Manhattan said:

Yea, virtue signaling.

https://www.instagram.com/reel/CqypJz8AZGE/?igshid=YmMyMTA2M2Y=

Do you think this move was good for Bud Light? Yes or no.
Robert L. Peters
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Don't forget that they have a lot of other brands, including Karbach. Hit these leftists where it hurts. Don't buy a damned thing.
What you say, Paper Champion? I'm gonna beat you like a dog, a dog, you hear me!
American Hardwood
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AG
There is not much difference between the various brands of piss water beer. After a couple weeks of drinker Coors Light or whatever, and the chance that former Bud Light drinkers have switched forever is very likely. Losing 30% or more of your customers is pretty significant.
FrioAg 00
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AG
The numbers (decrease) needs to hold, and in order to truly be effective it needs to hold long after Bud capitulates and reverses course.

Send the signal to the other woke schmucks in c-suites all over


The problem is that rational conservatives traditionally just haven't made time to push agendas like the left does
Showertime at the Bidens
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Cynic said:

We'll see. Sounds like wishful thinking to me. All these companies keep humming along in spite of their dreadful social media campaigns.


That's because of the social index scores they're trying to raise to please WEF / Soros investors. This is the root of the problem.
Manhattan
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If it gets AB to sell more expensive beers to people like Crenshaw, then probably.
techno-ag
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AG
"Beer?"

"Yeah. Gimme a light."

[Marketing efforts for the last 50 years explode.]

"No, no! BUD Light."
Trump will fix it.
Teslag
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AG
Manhattan said:

If it gets AB to sell more expensive beers to people like Crenshaw, then probably.

So you think it will offset the massive losses of one of their core products to very loyal demographic?

Really?
Viper16
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AG
DallasAg 94 said:

Dilly Dilly!
Trump/Vance/DeSantis
MAGA
Novus Ordo Seclorum
Lex Talionis
Biz Ag
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AG
techno-ag
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AG
Manhattan said:

If it gets AB to sell more expensive beers to people like Crenshaw, then probably.
They just need to sell two more beers a day, amiright?
Trump will fix it.
strbrst777
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Forrest Gump, the great Alabama philosopher, explained it this way: "Stupid is as stupid does."
Garrelli 5000
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AG
powerbelly said:

Amazing how companies are willing to erode share-holder value in order to virtue signal. Executives should be removed for failure to uphold fiduciary duty.
Agree but this was an exec that approved the ad. She doesn't run every campaign through her up-line, they pay her to be the end of the line.

That she isn't fired is why execs higher should be removed.
Staff - take out the trash.
AGHouston11
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AG
Theses companies don't seem to care and some of that is there truly never is an actual effective boycott. If they would have done this 20 years ago they would have to close down. Now they get to hang out with their leftist friends and make fun of their customers- and how they keep buying their crap no matter what they do !

Nike is the best example
Prosperdick
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AG
DallasAg 94 said:

powerbelly said:

Amazing how companies are willing to erode share-holder value in order to virtue signal. Executives should be removed for failure to uphold fiduciary duty.
The female CMO that approved the campaign said Budweiser had been in decline for years. She said its brand was too Fratty.

Guess what... she just ended the Frat-Daddy brand.

So your sales are in decline so you decide to throw the drowning man an anchor...brilliant!
powerbelly
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AG
Garrelli 5000 said:

powerbelly said:

Amazing how companies are willing to erode share-holder value in order to virtue signal. Executives should be removed for failure to uphold fiduciary duty.
Agree but this was an exec that approved the ad. She doesn't run every campaign through her up-line, they pay her to be the end of the line.

That she isn't fired is why execs higher should be removed.
Agree. At the end of the day their failure to act is cause for removal IMO.
Kozmozag
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Yall aren't taking in to consideration the lqbtq+ community and their allies democrats. AB will be supported.
DallasAg 94
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Aggie95
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AG
Prosperdick said:

DallasAg 94 said:

powerbelly said:

Amazing how companies are willing to erode share-holder value in order to virtue signal. Executives should be removed for failure to uphold fiduciary duty.
The female CMO that approved the campaign said Budweiser had been in decline for years. She said its brand was too Fratty.

Guess what... she just ended the Frat-Daddy brand.

So your sales are in decline so you decide to throw the drowning man an anchor...brilliant!
just astoundingly stupid. Sales are in decline, you want to engage a younger demographic....so you choose to associate yourself with 1% (or less of the population)?!?!? There's no other way to generate interest from 21-30 year-olds? Really?
Sadly, she is truly shocked that her beliefs are not the beliefs of 75% of America.
93MarineHorn
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Yeah, I don't understand this move by AB. It's not like with NIKE where they could count on Leftists making up whatever they lost from conservatives angered by the lecture from Kaepernick. Both left & right need athletic gear. But light beer is very different. Libs that are aware of the AB pro trans campaign aren't going to switch to crappy Bud Lite out of solidarity. That's a bridge too far.
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