PapaFrost said:
I guess I missed the part where they 'bashed' Rittenhouse. All i've seen is the statement BRCC made saying they had no official relationship with him when the picture of Kyle wearing the shirt surfaced immediately after posting bail.
Apparently there was this:
The Rittenhouse-Black Rifle Coffee drama started back in November 2020 when podcast host Elijah Schaffer of
The Blaze tweeted out a photo of Rittenhouse saying he "drinks the best coffee in America," referring to the shirt he was wearing.
Fast forward to July 2021 and Black Rifle Coffee attempted to rehabilitate their image. The New York Times interviewed the company's founders, with the opening paragraphs using the Capitol riot as a jumping off point for the discussion.
The same piece happened to describe how the Black Rifle Coffee brand gained its success off the backs of Trump supporters
, and essentially this is the corporate media's framing for the apparent "dilemma" for the brand.
The closing of the piece has Black Rifle Coffee company CEO ranting about the people who supported Kyle Rittenhouse. "It's such a repugnant group of people. It's like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand," said Hafer.