https://www.christianitytoday.com/ct/2022/july-web-only/russell-moore-steve-bannon-atlantic-jan-6-america-avatars.html
This guy has an interesting thesis, that people want to be somebody bigger than they are IRL. So they join a message board or comment section and become somebody there, same as a l33t player in a MMORPG.
So people on both sides are weaponizing the message boards to get commenters to do something IRL.
It's a new angle on an old idea. Get participants to feel like they're part of a much bigger thing and that their thoughts and actions really are important.
Worth a read.
This guy has an interesting thesis, that people want to be somebody bigger than they are IRL. So they join a message board or comment section and become somebody there, same as a l33t player in a MMORPG.
Quote:
"Some preacher from a church or some guy from a funeral home who's never met him does a 10-minute eulogy, says a few prayers. And that's Dave," Bannon says. He contrasts this boring, real-life Dave from accounts payable with Dave's online gaming persona: Ajax. Ajax is tough and warlike. When he dies in the fantasy, there's a funeral pyre and thousands of people come to mourn Ajax the Warrior.
"'Now, who's more real?' Bannon asks. Dave in Accounting? Or Ajax?" Senior writes. Bannon realizes that "some peopleparticularly disaffected menactively prefer and better identify with the online versions of themselves."
So people on both sides are weaponizing the message boards to get commenters to do something IRL.
It's a new angle on an old idea. Get participants to feel like they're part of a much bigger thing and that their thoughts and actions really are important.
Quote:
This is hardly new and isn't limited to any one point on the ideological spectrum. Almost every "red diaper baby" account about what drew their American parents or grandparents to the Communist Party during the Depression or the postWorld War II era includes something along the lines of how David Horowitz described his parents' neighborhood Communist Party cell meetings in their basement:
It was in this subterranean activity that the romanticism of their youth finally got to express itself. Here they lived outside the norms of other mortals, breathed the intoxicating air of a world revolution, and plotted their impossible dreams. In the cell, they were given secret names for the day when the Party would go underground and the illegal business of the revolution begin--as they all believed it would.
Worth a read.
Trump will fix it.