So the chain wanted to be more inclusive with women's clothes. So the chain said everything will henceforth be available in sizes 0 to 30. Also to demonstrate they are accepting of all, the sizes would be ordered in equal numbers each, showing no preference and thus displaying fairness.
Whoda thunk it? Now they've got an overstock of extra smalls and XXXXL stuff and are sold out of the popular sizes. It's like virtue signaling trumped sales data or something.
Go woke, go broke Old Navy.
https://www.wsj.com/amp/articles/old-navy-made-clothing-sizes-for-everyone-it-backfired-11653055207
Whoda thunk it? Now they've got an overstock of extra smalls and XXXXL stuff and are sold out of the popular sizes. It's like virtue signaling trumped sales data or something.
Go woke, go broke Old Navy.
https://www.wsj.com/amp/articles/old-navy-made-clothing-sizes-for-everyone-it-backfired-11653055207
Quote:
Billed as one of the biggest launches in the brand's history, Old Navy in August began offering all women's clothing styles in size 0 to 30 and XS to 4X, making it one of the first retailers to place such a big bet on inclusive sizing. It did away with separate petite and plus-size departments and grouped all sizes of each style together. Mannequins in varying body shapes displayed the new wares. All sizes of a style were priced the same, a break with an industry practice in which retailers charge more for larger sizes.
Soon after, however, Old Navy's sales started to nosedive. Last month, Nancy Green, the chain's president and chief executive, stepped down after less than two years running the brand. Gap warned that sales for the spring quarter would fall short of expectations in part due to troubles at Old Navy.
Trump will fix it.