Apparently nobody on this site has been to any event larger than a 2A high school girls softball game. Traffic sucks. Deal with it. Do you drive up at 2:20pm and make kickoff for a 2:30 game? No. Do you hop in your car right afterwards and make it back to Houston an hour and a half after the game is over? No.
Traffic sucks, and in my opinion, SB and the local authorities did a MUCH better job than the City of College Station and TS does for campus events. If they were running Bonfire, about half the people that made it in wouldn't have, and it would have take 2 hrs to get back to College Station afterwards.
Traffic sucks at large events, not just Bonfire, and nobody has been able to figure it out throughout the course of history. You play the cards you are dealt with to the best of your ability, and SB did that. Deal with it, and consider yourself priviledged that you are invited to be a part of it. Those people are spending countless hours trying to rebuild this tradition, and it has gotten all around better every year since I attended the Unity Project in '02.
Oh, and traffic sucks.