Eso si, Que es said:
Let me preface, I have seen videos claiming A/C is out and other things that I consider conspiratorial. SOF is in 3,200 theaters and shown 12,000 times a day, odds are things will happen a few times everyday.
Yesterday, in Friendswood at Star Cinema Grill (Seats sold/seats offered):
Elemental - 3 showings 112/145 seats sold = 77% (it was 31% full day before, probably a summer camp)
Insidious - 5 showings 125/335 = 37%
Indiana Jones - 4 Showings 101/232 = 44%
Joy Ride - 2 Showings 28/130 = 22%
Ruby Gilman - 1 Showing 5/161 = 3%
Spiderman - 3 Showings 83/183 = 45%
Transformers - 4 Showings 83/184 = 45%
Mission Impossible - 11 Showings 336/1,434 = 23%
Sound of Freedom - 5 Showings 287/297 = 97%
Two showings added at 10:30AM yesterday when the original 3 shows were fully booked 3 days prior). This theater had shown this movie for 14 days straight, approximately 75 showings, and everyone of them had been sold out. On Saturday 7/15, they showed it 7 times, all sold out. On Sunday 7/16 the dropped it to 3 showings per day. On Thursday 7/20 it will drop to 2 showings per day.
There are 2 reasons this theater would be limiting the supply of showings.
1. They are completely incompetent, as they have all the information that every time the show the movie it is sold out. Again, this is a restaurant style theater that makes far more revenue on the back end versus ticket sales.
2. They don't want it seen.
I am inclined to attribute someone's actions to ignorance versus malice, as that is how I try to live my life (well, they didn't know better, let's educate them). But I can promise you they have been informed, multiple times that their community would support more showings of this movie.
This movie is crossing $100M today. Everyday I hear claims of individuals and groups being "marginalized". Here is an actual example with concrete evidence. This is what marginalization actually looks like. A small budget film is relegated to the back corner theater while having incredible demand.
I understand that my community is probably supporting this stronger than most. Why doesn't the entertainment provider for this community understand that? The numbers are right there in their face every day. 287 seats sold out of 297 seats offered, and 2 of the showings were added last minute.
What was their response when they were informed that the community would support more showings?