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It was enlightening to discover how worthless it all was while simultaneously gaining an appreciation for GDPR and CCPA. After attending some marketing conferences, I was further surprised to discover that most everyone (regardless of industry) was in the same boat.
Massive waste of money and resources just churning away at click through rates. Lol. WGAS if someone clicked through if you didn't convert them to a paying customer. Go f'ing talk to them.
I haven't even whispered anything about that to my higher ups or even bothered to ask the question. We're already backing off digital. Well, not officially. We're in the realm of "our competitors are doing this, if we don't too we'll lose the whole buy" and everyone's kind of just following the herd. I can assure you right now (I am in media fwiw) I don't give a rat's ass if the advertisers buy digital or not, i just want their money. And it's a hell of a lot easier to get that money today, tomorrow, next year, etc if we can deliver them our audience in measurable ways. I'm just glad I'm off any sort of digital whatever for my company, as we've been trying to roll out some new thing with one of our service providers that will "seamlessly" integrate into our billing and fulfillment software and allegedly with Google AdSense and all kinds of whats-it. We've been having growing pains for literally years because the systems don't talk to each other.
Not my circus. Not my monkeys. But now I'm way off topic. To swing this back to the OP... yeah I'm probably going to buy Netflix for a month or two so I can finish up Bojack Horseman and then I'll be done with it. Been using my sister's Netflix account and they use my Hulu. If Hulu decides they don't want to let people share anymore, I won't have any issues with that either. For my money the disney+ bundle is worth it. I already had Hulu, the kid loves disney+ and I wanted ESPN+ anyway.