Teacher_Ag said:
There are several factors at play in this trend, but to some extent I think it's Hollywood having shot itself in the foot over and over by wanting to inject their political/social messages into everything. I think my parents are pretty typical examples of a large chunk of their generation in the US, and they've gotten to where they go to the movies MAYBE two or three times a year because so many of the new movies strike them as preaching on some agenda. I think movies and art of any kind SHOULD be thought provoking and offensive to some, but it doesn't mean that almost every single major feature needs to be commenting on society in a way that will annoy roughly half of its potential audience. Even with these numbers dropping it may take more for the people in the Hollywood echo chamber to realize that most people across the country want movies that entertain, not necessarily that try to elevate or criticize certain groups or people or ideologies.
Think about the Christian movie industry that cranks out movies like Fireproof. If you're the kind of person that saw the trailer for Fireproof and cringed/laughed and thought, wow, they're trying waaaaay too hard. Imagine feeling that same way after watching about 75% of trailers. That's how a lot of people feel about most of what Hollywood produces.
Most movies aren't t making that commentary.
