I used to think Reese's was one of my favorite candies, but after I got used to eating TJs dark chocolate peanut butter cups and tried Reese's again they were entirely meh.
I used to live walking distance to a TJ in Oregon, We only went there a couple of times and it was always really crowded, almost like a Buccees. That kind of killed the "lets go check it out" vibe for us.