He has positioned the SEC as the best regional conference in America. We are just ahead of the ACC and still way ahead of the big12 as long as the SEC doesn't lose a head to head with one of their teams.
The Big10 has locked in a coast to coast claim to college football/athletics and its institutions are substantially funded by Fox sports. The SEC is dependent on a woke mouse (Disney) to keep the media rights funds rolling in.
How bad is the SEC? The Big10 still doesn't need a Finebaum for 30 hours a week to promote its product.
The Big10 has positioned itself where it can pick off 2 SEC teams of its choosing and completely dominate college football. Open up the south to BiG10 sports and The SEC would have to contend with the big10 on its on turf. The SEC would drop to ACC level and have to scramble to stay ahead of the Big 12.
Yessir one helluva job Mr Sinkey of putting the conference at risk