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Texas A&M Football

SPMT 489 with Trev Alberts: Texas A&M Assistant AD Jonathan Wallace

September 20, 2024
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In the fifth installment of the SPMT 489 lecture series, Dr. Gregg Bennett was joined by Texas A&M Assistant Athletic Director Jonathan Wallace. In Aggieland since March 2019, Wallace shared how A&M approaches Name, Image and Likeness.



Topics from Jonathan Wallace interview

  • 01:29 - Introduction of Jonathan Wallace
  • 03:52 - What is NIL?
  • 05:12 - How does A&M structure NIL?
  • 06:38 - What strategies are used for student-athletes participating in NIL?
  • 08:26 - Making sure NIL deals fit the values of Texas A&M University 
  • 09:28 - Contracts with student-athletes
  • 10:44 - NIL with non-revenue sports
  • 12:02 - On how A&M is prepared for potential changes coming to college athletics
  • 14:21 - Unique challenges A&M has faced in NIL
  • 15:37 - On if the A&M’s aggression as the landscape evolves
  • 17:27 - On how to make NIL more sustainable 
  • 19:02 - On how NIL has become more consistency
  • 20:23 - On if anything is illegal within the NIL space
  • 21:44 - Accusations from “Sliced Bread”
  • 22:28 - On what is fun about his job
  • 23:19 - Wallace’s favorite moments working with athletes on campus
  • 24:35 - Opportunities for female student-athletes
  • 26:13 - On if NIL is a taxable service, if student-athletes are required to list it as income
  • 26:37 - On how companies are coaching female student-athletes on the Meta program
  • 29:24 - Are companies allowed to give student-athletes products?
  • 30:16 - How does NIl impact women’s basketball carrying from college to professional?
  • 31:58 - Shares story of creating a link to student athletes’ merch on roster pages
  • 34:39 - On A&M’s ranking on Fanatics NIL sales
  • 35:19 - What is A&M’s involvement with Texas Aggies United?
  • 36:33 - On what restrictions surround international student-athletes

About SPMT 489

The Special Topics course “The Power of Sports” will explore the multifaceted impact of sports on society, culture, and business. Through a combination of guest speakers, class discussions and professional development events, students will gain insights into the various aspects of the sports industry.
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SPMT 489 with Trev Alberts: Texas A&M Assistant AD Jonathan Wallace

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