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Trev Alberts Intro
Texas A&M Football

Alberts intent on cultivating championship culture at Texas A&M

March 18, 2024
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Perhaps it just makes sense that a farmer will lead the athletic department of a university which encourages its team with chants of “Farmers Fight.”

Standing at a podium in Texas A&M’s Hall of Champions, Trev Alberts didn’t look like a typical farmer. Joined by his wife Angela, son Chase and daughter Ashtynne, Alberts was dressed in a sharp blue suit, accessorized with a maroon tie and a Texas A&M lapel pin.

But shortly after he was introduced by President Mark Welsh III as Texas A&M’s next athletic director in a Monday ceremony, the 54-year-old College Football Hall of Famer pointed out that he grew up on a farm in Iowa.

“I grew up working on a farm walking beans and de-tasseling corn,” Alberts told a captive audience. “Have you had the privilege of de-tasseling corn? Anybody? Yeah, it’s not great.

“When I was considering this job and I was thinking hard — and by the way I spent a lot of time in prayer — I just kept coming back to there isn’t any scenario that I can think of or imagine where this place doesn’t have the opportunity with alignment and leadership, hard work and focus and a little discipline and accountability that they can’t be a leader. Not every institution can say that.”
- Texas A&M AD Trev Alberts

“We had Alberts de-tasseling. We learned how to work. So our family has always been connected to the dirt. We still own our family farms. We’ve grown the family farm. We don’t physically farm it any more, but we still have our farm.”

Aggies are hopeful Alberts, who left the same position at Nebraska, his alma mater, can help cultivate an elite athletic department which frequently harvests championships.

That likely will require growing NIL and other revenue streams in what appears to be the fast-changing future of college athletics.

Alberts predicted in the future more college athletics revenue will be shared with athletes than ever before. He said some programs could budget between $15 and $20 million dollars for athletes.

“Not one time… annually,” Alberts said. “There will be a new expense category that athletics are going to have to deal with.”

And how will athletic programs deal with that?

“There’s really only two options,” Alberts said “There’s increasing revenues or cutting costs. That’s the only two things we can do going forward.

“We’ll have a good plan with that. I think there’s some opportunities that we can look entrepreneurially and creatively to find new revenue streams.

“But at the end of the day the business model of athletics is changing significantly. Change is going to happen. It’s going to be hard. It’s going to be uncomfortable. But that’s the reality we live in.”

Katie Smith, TexAgs
Prior to his time as athletic director for the University of Nebraska-Lincoln, Trev Alberts was also AD for the University of Nebraska-Omaha (2009-2021).

The reality is Texas A&M’s athletic department hasn’t reached its full potential. The resources and geographic advantages have not paid off with recent championships in the major revenue-producing team sports.

A&M has made strides with the hiring of basketball coaches Buzz Williams and Joni Taylor, whose teams ironically face Nebraska this weekend in the men’s and women’s NCAA basketball tournaments.

“I will say it appears a little too coincidental to me,” Alberts said.

A&M is having strong seasons with Jim Schlossnagel in baseball and Trisha Ford in softball. Volleyball reached the NCAA Tournament in its first season under coach Jamie Morrison.

The hiring of coach Mike Elko has created a new optimism for football.

Alberts praised Texas A&M’s coaches. He vowed to do all he can to help their programs reach their vast potential.

“When I was considering this job and I was thinking hard — and by the way I spent a lot of time in prayer — I just kept coming back to there isn’t any scenario that I can think of or imagine where this place doesn’t have the opportunity with alignment and leadership, hard work and focus and a little discipline and accountability that they can’t be a leader,” Alberts said.

“Not every institution can say that.”

Discussion from...

Alberts intent on cultivating championship culture at Texas A&M

8,133 Views | 12 Replies | Last: 26 days ago by laruejd
NewEra2023
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AG
"I didn't know Coach Elko personally but I know of him. That's a real football coach. He knows how to build a culture. He knows how to build a tough team. I'm excited to get to work with him."
ironmanag
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Hoping for the best expecting the worst.

His answers didn't really seem to fit. Seemed over his head.
laruejd
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Like he did at Nebraska??????????????
aghammer
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This hire is a joke. If you hire from the bottom of the barrel, you end up at the bottom. And to think we paid over a $2 million buyout. Someone needs a boot in the backside over this hire.
TAMU74
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I am hoping for the best with this hire for A&M and the athletic department as a whole.
However, for reasons I can't completely explain I'm suspicious and have a the feeling this is not going to work out.
I hope I'm wrong in my assessment.
Canyon99
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Which AD hire benefitted our athletic program beyond building buildings? Whoever was responsible for hiring Pat Henry and Gary Blair? The bar for being a highly rated AD here at A&M is pretty low, IMO.
lagoag
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Give him some time I think he'll work out just fine.
Viper16
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AG

SSDD
#FJB

Ultra-MAGA Cultist :-))

Lex Talionis Trump 2024
NewEra2023
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Good info on Trev. We got a great one rest assured. Deep-thinker. Smart. On MULTIPLE committees.
"He was the first AD here who actually tried to figure out what the fans want".

They predict he'll leave us after 2-3 years for a commissioner job in cfb. That's the level of ambition we've brought over, you naysayers.

Hope we keep him much longer than that. We need the stability and alignment. That's the main reason we've been unsuccessful in my opinion and according to Sam Khan.
Viper16
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NewEra2023 said:



Good info on Trev. We got a great one rest assured. Deep-thinker. Smart. On MULTIPLE committees.
"He was the first AD here who actually tried to figure out what the fans want".

They predict he'll leave us after 2-3 years for a commissioner job in cfb. That's the level of ambition we've brought over, you naysayers.

Hope we keep him much longer than that. We need the stability and alignment. That's the main reason we've been unsuccessful in my opinion and according to Sam Khan.
Well, if the prediction is he will leave us in 2-3 years, we should have looked elsewhere.

As you say, we need the stability and alignment.......that's a very short period and could be a serious waste of money.
#FJB

Ultra-MAGA Cultist :-))

Lex Talionis Trump 2024
NewEra2023
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Maybe. That's Nebraska intel's prediction. They're still hurting so take it with a grain of salt.

I'd like to think once it gets to that point that A&M would make it worth his while to stay.
And I mean at the 5 year mark (his contract) not 2 or 3.

My surface level opinion is this guy is really really good at what he does and I'd like to see him here at least 10 years.
laruejd
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Yes, we will be a respectable , middle of the road program. Nothing to really be proud of but nothing like the embarassment of two years ago.
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