How ESPN, FOX fit four months of college football schedule work into a few days

The annual college football scheduling draft between ESPN and FOX Sports usually begins by early February and takes until Mid-May to complete. It involves multiple rounds of conference calls between the two sides, with their respective programming teams huddled together in meeting rooms on opposite coasts, debating whether a Michigan-Indiana game in Week 11 or an Oklahoma-TCU game in Week 8 might deliver more ratings points and the millions of dollars in corresponding ad sales.