A little distraction from the Buzz news / data point supporting prominence of Aggie hoops.

Vision Insights Decoder?

What cereal do we need to buy to get a decoder ring?

In like thirty years we're going to laugh at this era of people using soft data to try and quantify things that we just don't have the ability to quantify yet.

If you're building an algorithm to measure fan value in college basketball and the machine spits out a ranking where Texas A&M is ahead of Arkansas then something is wrong with your machine.

I did laugh at this from their website:

Quote:

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Marketing investment is heavily focused on March Madness, but our data shows that the regular season is where the most passionate fans live," said Gregg Liebman, Head of Playfly Insights. "This FanScore Report helps highlights these marketplace trends, offering a roadmap for brands to invest in college basketball and deliver with more effective, longer-term engagement."

The report reveals that 52% of college basketball viewership occurs during the regular season, yet a staggering 81% of advertising dollars are spent during the March Madness tournament. The revelation points to a substantial opportunity for brands to stretch their budgets further by crafting marketing spend investment strategies that will target avid fans throughout the regular season, in addition to March Madness. Additionally, 55% of March Madness viewers did not watch any regular-season games, reinforcing that regular-season fans are more likely to show a higher level of engagement throughout the season.

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Now that wouldn't be because PayFly has the media and advertising rights to some of these schools' regular season now would it?

I choose to believe this data cementing us as a top 20 fan program for CBB

bobinator said:

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In like thirty years we're going to laugh at this era of people using soft data to try and quantify things that we just don't have the ability to quantify yet.

If you're building an algorithm to measure fan value in college basketball and the machine spits out a ranking where Texas A&M is ahead of Arkansas then something is wrong with your machine.

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No joke.

Arkansas should be Top 5 in any basketball fan and value poll.

#1 in SEC revenue




And average over 19K in attendance which is Top 5 in the country

Calipari to A&M?

If 52% of viewership occurs over 30-35 games

that means 48% of viewership occurs over 6 games

Double check my math here

bobinator said:

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I did laugh at this from their website:

Quote:

---

Marketing investment is heavily focused on March Madness, but our data shows that the regular season is where the most passionate fans live," said Gregg Liebman, Head of Playfly Insights. "This FanScore Report helps highlights these marketplace trends, offering a roadmap for brands to invest in college basketball and deliver with more effective, longer-term engagement."

The report reveals that 52% of college basketball viewership occurs during the regular season, yet a staggering 81% of advertising dollars are spent during the March Madness tournament. The revelation points to a substantial opportunity for brands to stretch their budgets further by crafting marketing spend investment strategies that will target avid fans throughout the regular season, in addition to March Madness. Additionally, 55% of March Madness viewers did not watch any regular-season games, reinforcing that regular-season fans are more likely to show a higher level of engagement throughout the season.

---

Now that wouldn't be because PayFly has the media and advertising rights to some of these schools' regular season now would it?

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These things always make me laugh because a) any media outlet for any school (and the content administrators/providers like Playfly or Learfield/IMG, CBS, ESPN, etc) have access to a ridiculous amount of data and its always funny how they pick and choose what to use or discard and how to package it to whatever audience they need.

Sidebar...in all the Playfly announcement stuff, i dont think i saw a start date for our affiliation agreement. Anyone know? Just for shiggles i logged into Learfield and still see us listed, but that's not terribly odd since these things usually stick to a calendar close to a school/season.

Almost all deals like that officially start on 9/1 because that's the general university fiscal year, a notable exception is conference stuff which for some reason seems to be on 7/1

In what world are even in the same stratosphere as Arkansas, let alone ahead of them?

BLSmith04 said:

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In what world are even in the same stratosphere as Arkansas, let alone ahead of them?

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I am guessing this is part of the marketing we are getting with this deal?

https://playfly.com/press-releases/texas-am-playfly-sports-agree-to-a-15-year-multimedia-rights-partnership/

Sign with us and we will tilt the scales in your direction?

That is all I got...

bobinator said:

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Almost all deals like that officially start on 9/1 because that's the general university fiscal year, a notable exception is conference stuff which for some reason seems to be on 7/1

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Setting a calendar notification right now, as I've been curious about this for a while now.

I wonder if Learfield's agreements with "official sponsors" of Texas A&M athletics are transferrable or if Playfly is actively pitching advertisers for next season(s), assuming we're going to Playfly at the end of the current fiscal year.

7/1 makes sense for media stuff since SEC media days is usually in July

A&M ahead of Arky, in bball?
And Auburn not shown in top 25?

Dumb list is dumb

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