I think there's a lot of things:
1) Current baseline NIL support - Is this a school that already has a big NIL purse for basketball, or is the coach going to have to do some handshaking and upselling to donors to draw and draw that money out, which leads to...
2) Potential NIL support - Maybe this is a school that doesn't have a big purse now, but with the right coach could have resources that are currently untapped for basketball. Maybe I'm a coach that sees that as an opportunity.
3) Facilities - In this new revenue sharing world, it's going to be harder and harder to commit big money to facilities projects. So where is this school? And when we say facilities it's not as much the game arena, it's the player support areas, locker rooms, practice gyms, etc. If they're already behind, it's going to be hard to catch up.
4) Proximity to talent - Especially important if 1 and 2 are lacking. How hard is it to get players here? If my school and school b are offering the same amount in NIL, is there still a chance I get them?
5) Just general administrative support - If I really need something, am I going to get it or am I going to have to fight tooth and nail for every little thing?
There's probably more, and there's always x factors for every coach, but off the top of my head those are the big things. And I think we're in pretty good shape in most of them, but not in such good shape that we're going to pull a coach from a school that's on the same tier we are.