Process? Most of the NCAA's revenue (roughly 85%) comes from the TV right to the NCAA Basketball Championship.
Just let that sink in for a bit…
Not football, not baseball, not anything else just basketball and it is over a 3-4 week period.
So what is the process? What conferences will bring in the largest viewership. What matchups will make for the highest ratings.
If anyone thinks the tournament is about finding the very best 64 (well 68) teams, please put down the drink and listen.
The NCAA Basketball Tournament drives 85% of their revenue. The committee will put those teams and potential matchups that will maximize revenue. If they say anything else, they are lying.
And for those who don't believe me…
https://www.investopedia.com/articles/investing/031516/how-much-does-ncaa-make-march-madness.asp