Aggie09Derek said:
Arkansas has a ton of businesses in the area that all have season tickets so that helps with their season ticket base.
That being said, BCS is actually pretty damn big itself. Surprised their aren't more locals who go to games due to getting to see major college basketball for next to nothing. Cheap family entertainment. If I grew up in BCS I would have gone to a ton of games even though my parents didn't go to A&M.
Arkansas is a little unique since there are no pro teams or other P5 competition. Back before football cratered and Petrino was at Arkansas, there were years were Arkansas finished top 25 in attendance for both football and basketball and top 5 in baseball in the same year. Now football has fallen off but we're still top 10-15 in basketball and top 3-5 in baseball every year.
Texas is a bigger state but also has more sports competition for people, plus Northwest Arkansas has 600,000+ people so it isn't exactly small either.