Nobody likes ads. I get it. I, too, don't particular care for them detracting from an app interface (or the web for that matter) that we've spent years working on making clean and efficient. Ads have always been apart of our subscription products, and given the increasing costs to produce our content, I don't see that changing anytime soon. We've tried to make them as unintrusive as possible.
For what it's worth, the Varisty sub does not have "network ads" in the app, only sponsorships from companies we have direct relationships with.