The installer is going to be of paramount importance. It's more important than the brand since you're considering all top tier products. Make sure they are qualified from the manufacturer to install that shingle and double check that they are current and registered with the manufacturers website. Extended warranties are not valid u less they follow the accessory requirements and hold the certificate for what they are installing. It matters. IF you have a warranty claim, the manufacturer will want to know the standing of the company at the time of installation. Again, this matters. A lot.
Now…
All three of those are great shingles. Pick the color you want and the pattern that suits you and go with it. Otherwise, if I am providing extended warranties, I prefer GAF or OC because it's cost effective to give 10 year warranties with them. Certainteed has nice warranties that look great on paper but they cost more and the fact is that warranties outside of 10 years are kind of pointless. I also prefer GAF because of our pricing which allows me to upgrade a lot of stuff with their products and set up homeowners with a superior product to what they have in nearly all cases.
All three are competing brands. In the South, we sell GAF most by a large margin. Up north Certainteed picks up a larger market share.
As I said first, your installer needs to be certified for whatever he is installing. With us, any of those brands are ok but very few hold all three so, If your installer is master elite for GAF, he cannot offer extended warranties for OC and you're best option is to go with GAF. Same for OC Platinum or Shinglemaster for CT.
Assuming your installer is installing per requirements (6 nails per shingle among other things) ….
GAF has a no limit wind warranty, a wide nail zone
Certainteed is 130mph, wide nail zone
Owens Corning is 130mph and has SureNail my long embedded strip if you are in the Duration product line or the Storm product line for Class 4.
I like all three for different reasons. I like Certainteed because it's physically a heavier shingle. The granules are smaller, they shed less in the package and I started roofing with this brand so I'm biased to it. They do not have as high a profile "high profile" ridge cap as I like though.
I like GAF for their no limit wind warranty, cost, and ability to upgrade the hell out of customers. Love Z-Ridge
I like Owens Corning for their nail zone technology. I love RizeRidge
I think you can't go wrong with any of these. I have not had a warranty claim with any of them that I can recall.
If you want some more details, feel free to give me a shout and I'll hook you up with warranty docs or specs.
If you let me know where you live, I'll call my supplier or rep for the region and have them strip off a shingle for each of those brands and you can physically go look at them. Touch them. See for yourself what you like. If you are in San Antonio, you can come to my shop and see them as well.
Infinity Roofing - https://linqapp.com/jason_duke --- JasonDuke@InfinityRoofer.com --- https://infinityrooferjason.blogspot.com/