Austin Architect study long ago was verified by an Aggieland Engineer.
Shading windows from the sun can result in energy savings equal to double the window's R-value - at least.
Many ways to shade ...
Most everyone in the biz will agree with more attic insulation - of ANY kind.
Venting attics not foamed very important = continuous Ridge & Soffit vents; gable vents have become controversial ... moneypit.com/
Ideal installation of a hi-SEER HVAC top-o-line always pays back.
Windows have always been a hole in yhour insulation but today, the glazing options - once limited to 1-2 "R" - can be 3-4, however controversial those options are in Central Texas.
Agree with humidity control IF your HVAC isn't doing it well enough.
Problem areas might be solved with mini-split HVACs
Shopping roof shingles' energy savings data or metal roofing savings acct for next time home insurance might help replace all that is good homework now.
West side tall evergreens or shade trees, esp. over a HVAC
Rural areas will cut a clear breeze path for the house to enjoy
An acre of greenery surrounding house = one ton AC in summer
Ten words or less ... a goal unattainable