Installation costs will probably run an additional ~5K over the price of the generator and switch. Natural gas line install, electrical transfer switch install, any communication lines, and concrete pad.
There are three types of transfer switches:
A)Smart Switch which "sheds" circuits as needed. You set the priority and it cuts power to certain circuits as your house needs it. Good in theory, but I question the long term usefulness, potential for failure, and finding someone who could work on one. It will allow you to "under-size" your generator and still potentially run everything.
B)Critical Circuit. This is an "under-sized" install as well. IMO much more stable than a smart switch. The only down side is you just hook up things you need to run and size accordingly. Well Pump, Air Conditioning, Fridge, Freezer. Probably not running clothes dryer, electric stove, pool pumps, etc...
C) Whole house. Simple, whole house switch, energizes all circuits, requires 30KW+ generator. If you need to run everything, this is the way to go.
Also, for longevity and reliability of the engine: 1800RPM liquid cooled > 3600RPM liquid cooled > air cooled.
Air cooled motors arent designed to run hundreds of hours continuously, and car engines operate better/longer at 1800 rpm.