Aggie369 said:
The players with families loved it at the hotel
At least the guys I had talked to had that feedback
There is a decent chance it goes back there
Okay but they aren't paid for social hour, they're paid to play golf, and reality was they didn't like the course so no it's never going back.
From a business standpoint it's pretty much impossible to go back. Four Seasons no longer manages both the resort and club which they were able to do previously because both were owned by the same company. It's now two different owners and two different management companies with different business directions
The golf club owners now run it as a member first year-round club so closing for a tournament would be negative financially and anger the members. The new resort owners who hired the Ritz to manage the property spent 50+ million turning it into a year-round high-end staycation destination. Blasting corporate grandstands and 200,000 fans across the property completely ruins that luxury ambiance.
The PGA tour is also financially incentivized to host it for the time being at Craig Ranch since it's a TPC course. They have more control and take home a higher percentage of the pie. They aren't going to hand that revenue over to a third-party management group like Century Golf or Marriott/Ritz-Carlton.
The current deal is signed till 2030. If the sponsorship extends and stays strong then it's more likely that they either renew at Craig Ranch or move to a brand-new facility that hasn't broken ground yet.