Personally love Rhoback golf shirts. My wife got me the Don't Mess and later added The Reveille, long sleeve Ball Boy and a couple of the Q-zips.
Regarding Vineyard Vines - it's a matter of preference but i would not say the Rhoback shirttail is as long. I am not a fan of Vineyard Vines - large is too heavy and too baggy. The Rhoback is lighter and more fitted and I do not notice the shirttail coming out.
Q-zips are great - lightweight and comfortable.
If you see a featured or promo shirt you like, order quickly. They do not stay in stock long. I sent their customer service a note about getting The Reveille in a large, waited about 6-mos and then it became available. As someone said it is now called The Whoop.