quote:

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UT's is 134' by 55' with the capability for HD video, but most likely only on the middle portions of the screen. The rest will be used for advertisements.

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Let's rephrase this for accuracy, shall we.

The ENTIRE Texas scoreboard can be used for a single HD video. The most common configuration will include a center video section with advertisements on either side. It is highly likely, that various highlight plays throughout the game will be displayed using the entire screen as one single image.

Blue is UT's old screen.
Red is A&M's new screen(s).
The rest is... well... you know.

That thing is a monster.

That was too funny.

Oh, and that tu scoreboard is unreal in size.

I'm sure part of Texas' screen will be used for ads, but the entire screen surface can be programmed to show whatever, if desired. Whether they'll actually do that in certain situations is another matter.

This is according to http://www.statesman.com/sports/content/sports/stories/longhorns/05/10texfoot.html