OMeara said:
"I've been told by countless sips that A&M is not a rival"
Sure A&M is a rival, just not quite the 'top of the pack' rival they aspire to.
I and most Ags I know view t.u. as our foremost rival with Arky, Baylor, Tech, and LSU being a notch or two below that. I would assume sips would view OU as their foremost rival with the others a notch or two below.
That's not what most sips say about A&M. Most claim "there is NO RIVALRY!"
I don't really care other than the rank hypocrisy of the claim. You don't invent a "Hex Rally" for a non-rival. You don't mention a "non-rival" in your fight song. Players don't stomp on the jersey of a non-rival. You don't have a non-rival be the most talked about school on your fan site.

Aggies don't really care if y'all think we're a main rival or secondary. We just wish sips would be honest about it.
If A&M isn't a rival, act like it. Don't have your coach cry to the media that they never get to play a historic rival at home anymore. Change Texas Fight to mention OU. Hold the Hex Rally in October. Play Arkansas during rivalry week. Don't claim the move to the SEC was about restoring rivalries and point to the A&M game.
Just be honest for a change.
I bleed Maroon and I wipe burnt orange!