"Okay, I'll agree that Freebirds will probably stick around then. I just don't think it will expand like Chipotle. I think Freebirds has a very devoted clientele (Aggies), and a niche in large Texas cities. Probably mostly Aggies. It will of course get extra customers on top of its regulars because it is in those large towns. But because Chipotle is expanding much faster and I believe has a better product, it will establish a clear dominance in the Texas burrito/trendy Mexican food market."
The owner of Freebirds has been very particular in where he places his restaurants. He hasn't opened interests, yet, to allow for individual franchises. This is something to take effect sometime this year. However, in order to be an owner, he has set very strict parameters for one to be qualified. Money won't be the obstacle to ownership.
AKA, he doesn't want to expand too quickly, or lose much control to avoid degrading the value of his foods.
Good Bull!
[This message has been edited by armadillousa (edited 10/7/2003 12:31p).]