TLDR:Insurance uses software to price based on closed claims and average pricing for your area.Keeping multiple books is fraud.There is a right way to do this.Your premium is going up because of the weather and not your roofer or neighbor.justTellMeMore said:
My roof doesn't leak, but it's old and has some hail damage. I talked to several roofers about it. It's hard to find a roofing company representative who doesn't say you need a new roof, and the result was what I expected. I got bids from some of these roofers, who sometimes characterized them as "cash" or, conversely, "just for insurance."
I then filed an insurance claim. An adjuster came out, and the claim was approved. My initial payment, for the depreciated value of the old roof minus the deductible, is on the way from the insurance company. The plan is for me to get the roof replaced, pay the roofing company and then be reimbursed for the remaining cost of the new roof, except for the deductible.
The insurance company has created an itemized list of roofing items to be covered -- old roof removal, new shingles, felt, etc. -- with prices for each item. These add up to a total that is higher than most of the roofers' estimates for replacing the roof.
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Here is how I think the "system" works. Correct me if I'm wrong.
To come up with their replacement cost estimates, the insurance companies consult some database. Using the database is less accurate but easier than comparing bids from roofing companies for each job. As a result, they offer to pay more than the replacement roofs should cost. And maybe -- just maybe -- they err on the high side to avoid complaints from customers who file claims.
The insurance company uses several brands of estimating software, the most popular is the one I use as well called Xactimate. The pricing is updated monthly and reflects the average cost of a roof replacement for your roof in your zip code. The price you see is often higher than you see from cheap roofers. For me, the price is generally in line with what insurance pays. There is a reason for that. As of 2023, there are about 96,500 roofing companies in the US. This does not include Chuck in a Truck with his 12 cousins. Of those nearly 100,000 companies, we are in the TOP 50 in the entire United States. Most companies that are larger are going to be more expensive due to overhead. We have full office staff, we pay for permits, we have been in business for over 20 years, we honor warranties, we have relationships with all of our manufacturer representatives, we carry the TOP certifications for the best shingle brands in the country. The fact is that most of my customers want their home and roof restored with the best products, the best standards, the best techniques, and the best warranties by the best company. Most homeowners do. So much so, that those costs are what are largely incorporated into the pricing structure the insurance carrier uses. I use my truck body shop example all the time. I do not care if my cousin can fix my truck after someone damages it. My deductible is fixed. I use the absolute top notch, best, most expensive body guy I can find at my local dealership to fix it because I only care about the quality of the result and the warranties that come with it. So, yes, you can get Bob and his cousin to roof your home for half what I charge, but you cannot recoup the additional money the insurance has offered in most all cases because of depreciation.
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Meanwhile, roofing companies give customers proposals that include work that the insurance companies are supposed to cover plus other things that the insurers have not agreed to cover, without asking customers to pay more than the deductible. But to get the customers reimbursed, the roofers must provide receipts to the insurance companies. My guess is that they prepare receipts showing only the items to be covered by insurance, at inflated prices, and separately promise the extras to customers -- maybe or maybe not in writing. The insurance companies then pay for the covered items at inflated prices, the customers get the new roofs plus extras and everybody is happy -- except all the other insurance customers whose rates are increased to cover the cost of giving claim-filing customers more than the real cost of replacing what they had.
Am I right? Are there, essentially, two sets of books kept by the roofing companies? If so, why do the insurers turn a blind eye to this?
Not exactly. No legitimate roofing company is going to keep two books. This is the very definition of fraud.
If I give you a low price and charge the insurance a high price, that is fraud.
If I charge everyone a high price and then give you a check or rebate, that is fraud.
If I so much as charge the carrier for a line item I did not perform, that is fraud.
So, how do I get around this, legally AND help my customer? I invoice the carrier for what they tell me the roof is going to cost. You pay me your deductible. The rest comes from the insurance carrier.
To make this legal, I upgrade my customers. The carrier only cares that I replace the roof within the confines of the money they provide.
So, I have two options:
1.) I put on the same exact roof with the same exact old technology and charge the carrier the full price and make 60% profit on the job while leaving my customer with a technologically inferior roof.
OR
2.) I upgrade. I put on Class III shingles, I upgrade hip and ridge cap, synthetic underlayment, extended warrantied if I can swing them, and I make a reasonable profit while leaving my customer with a far superior roof than they had.
I always hope I get to roof my customers more than once over 30 years, but that may not be the case, so if the next roofer doesn't want to upgrade the customers roof, then at least they have to put on all the upgrades I already gave them and the carrier has to include them in the scope of approved work. That's the law and that's what they must do.
If your scope of work from USAA says the roof RCV is $24,000, I invoice exactly $24,000 minus any items I didn't do. My invoice says "Replace roof - $24,000". I can cram as much good stuff in that as I want. I can give you upgrades, better shingles, free gutters, heck, I can give you another $30,000 of upgrades as long as I eat them all and invoice exactly $24,000. Typically, though, if there is a seriously expensive upgrade added, then the customer pays that part out of pocket and it is listed explicitly as an upgrade and the carrier does not pay for that part.
What I CANNOT do is invoice for extra work and not perform the work, or rebate the money I get to the customer. So, if you get a scope from USAA than says they will pay $24,000, and I write you an out of pocket price for $18,000. I MUST INVOICE THE CARRIER $18,000. End of story.
I love talking about this stuff and discussing it with customers and anyone, so if this doesn't make sense or I have misled anyone with the above post, don't hesitate to ask for clarification or call me on the phone for discussion. I have helped countless Ags with their own insurance that I didn't even roof to make sure they understand what they need and what they are getting.
We can and do get audited by insurance carriers. We install nearly 40 Million dollars of roofing annually across several states. These books and invoices must be absolutely correct and done in the correct manner to avoid fraud or losing the business. The days of the wild west are over if you are running a legitimate long term business.
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The insurance companies then pay for the covered items at inflated prices, the customers get the new roofs plus extras and everybody is happy -- except all the other insurance customers whose rates are increased to cover the cost of giving claim-filing customers more than the real cost of replacing what they had.
The idea that your insurance went up because you made a claim is a myth. If we get a 2 Billion dollar hail storm, people property will be damaged, and it will require replacement, and most everyone will go through insurance. So, whether you replace your property or not, your premium is going up. Mine goes up. We all pay for it. This is why I encourage anyone with legitimate damage to get your property repaired. This does NOT mean I encourage pushing iffy roofs through the system. Anyone that has worked with me knows I do not send every roof through to a claim. This is not how I operate and not how the system is supposed to work. I am well aware that most new roofers and salesman will do exactly that. They are part of the problem. As I said, I do not operate that way. I am a professional versed in roofing, the claims process, billing, installation, etc. If your roof is good, your roof is good and I will tell a customer exactly that.
I work in Houston, San Antonio, Austin, even Dallas to Uvalde. In your case, the carrier told you it was damaged and agreed to pay for it. The system worked as designed. I would use the absolute best roofer you can find and get the best products you can for your family's home.
Infinity Roofing - https://linqapp.com/jason_duke --- JasonDuke@InfinityRoofer.com --- https://infinityrooferjason.blogspot.com/