Why are so many business execs sacrificing customer goodwill for politics?

10,096 Views | 76 Replies | Last: 2 yr ago by Adverse Event
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Quote:

If this isn't the hill to die on I don't know what is.

I am currently writing a piece on the Human Rights Campaign and had to share what I just discovered.

HRC are the biggest LGBTQ advocacy/activist organization in the country. Every year they release a Corporate Equality Index (CEI) that awards a score to businesses based on the policies HRC demands they implement related to LGBTQ issues. Every year they add more demands and these Fortune 500 companies strive to get a perfect rating of 100 by meeting those demands.

Look closely at 2022's "Transgender Healthcare Benefits" criteria and then the new criteria for 2023.

When the new ratings are released just know that any company that scores 100 has signed onto and by virtue of capitulating to HRC's demands, explicitly supports puberty blockers for minors and their insurance plan is covering it. They couldn't get a perfect rating if they didn't.

Think about that, the largest and most successful companies in America are signing onto offering a benefit where there employees can use their healthcare coverage to put their child on puberty blockers even though we have no long term data on this, the data we do have show irreparable harm being caused and every European country that has attempted this has stopped because of the detriment this has caused to kids.

Not only that look at the other criteria they also must include as covered on insurance. Facial feminization surgery as a medical necessity? Travel and lodging expenses?

This should be a huge story, please help to make it one by sharing this information. Any company that signs onto this should be held accountable for the irreparable harm this is going to cause.



Phat32
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ESG and HRC scores
LMCane
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SchizoAg said:

I figured this was the place to ask.

I always thought it was just something that everyone (especially businesspeople) knew -- as a business, you stay out of politics, because no matter what you say, you're going to alienate half your customers.

What has changed in recent years to make so many highly-paid, smart, presumably educated business leaders forget this basic tenet of business?
Hollywood has been doing it for decades now

my guess is that there are more and more "based" woke executives who believe that every intelligent person thinks as they do in politics

at Booz Allen Hamilton it was rife with Trump haters in the executive level who would discuss politics at every single business meeting and function
PDEMDHC
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ac04 said:

wrong board. corporations are somewhat held hostage by huge investment firms like blackrock, vanguard, and state street among others to participate in ESG/DEI bull**** or else.
Conspiracy theorist in me thinks it's done to purposely devalue certain companies so others become profitable and/or get into a company at a 30% discount that will recover.

However, the DEI idiots thinking they are self righteous are being played big time.

superunknown
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Carlo4 said:

ac04 said:

wrong board. corporations are somewhat held hostage by huge investment firms like blackrock, vanguard, and state street among others to participate in ESG/DEI bull**** or else.
Conspiracy theorist in me thinks it's done to purposely devalue certain companies so others become profitable and/or get into a company at a 30% discount that will recover.

However, the DEI idiots thinking they are self righteous are being played big time.




Why not both? I'm just saying...
Wrec86 Ag
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Aggie95 said:

I also think people like the Bud Light VP, truly are insulated and believe 80% of the population agrees with their political/advertising stance. They've been "educated" by liberal professors and been in groups that really don't offer counter thought.
I bet that girl is truly shocked that the divide is 50/50 or even 60/40 against her.


To take this in a slightly different direction, I would bet that the Bud Light VP thought she was 100% doing the right thing from a business perspective.

Her goal was to attract new consumers and drive sales. She looks at the numbers and Bud Light over-indexes in white conservative males and under-indexes elsewhere.

So if you're trying to attract new consumers, hiring Dylan Mulvaney as a spokesperson makes a ton of sense.

Based on the numbers that I can see, people are generally ok with gay rights, etc. but they're not there yet on transgender. So far, it has been a bridge too far for the average American.

The backlash surprised the VP and the real mistake was doubling down on insulting your core customer with the "frat-boy culture" comments which really entrenched the outrage.


I think it honestly was someone who made a mistake with "good intentions". Then a stupid interview answer.
Adverse Event
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She was educated to perform this exercise to grow her brand.

My generation of college grads was trained to outsource outsource outsource.
 
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