Decent rough estimate is about 1% of your gross. That's going to have some variability based on your career, bells and whistles on the policy, company that's insuring, extra curricular hobbies, etc., but it's a decent rule of thumb.
If you're primarily a desk job with less than 10% of your time doing anything the company would deem risky (around heavy equipment, inspecting job/construction sites) a basic policy might be a little lower than 1% but being in your 40's that's where I'd assume the starting point will be.