I thought there was an older post but I could not find it.

This seems positive. https://apple.news/AX8h5L96KSZyMNFn8udpJ1g

What are your thoughts on Apples direction? Is it a long hold for you? Are you just in for the short haul and the out? How do you see your position?

hedge said:

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I'm long, I don't the prevailing sentiment if consumers to change their opinion on aapl. It's a status symbol and until it is replaced which I don't see, the demand will still be there

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Yep, there is nothing to replace it. I would love a third option but it doesn't exist and probably won't exist for a long time. Your only other option is to go with one of these new old school, smartless phones but you are taking a hit on functionality by doing so.

And the computing side continues to just get better based on reviews albeit they are expensive.

A report out today that AAPL will have an autonomous car by 2025. Stock is moving higher today. Let us hope that trend continues.

aapl is about $4 away from giving me 6 figures in their stock.

Long hold for me for sure. Every time I buy some, a few months later I wish I just bought more!

I first bought 200 shares @ ~$27 on 8/25/2016 and bought ~100 more in 2017 in the $30s and $40s. I for some reason didn't continue this habit to buy once or twice a year until again in late 2020 and some more a few times throughout this year.

Thanks to my daughter, who was a Junior in High School in 2007, I put a rather large sum of money into AAPL just as they were about to roll out the iPhone. Her statement to me back then was quite simple...."Hey Dad, I think this iPhone is going to be a big deal."

I've held it ever since, and will continue to do so.

AAPL generates huge gross margins, but what many don't realize is their service segment (Apps, iCloud, etc.) generates twice the margins of iPhones, and is now their second largest business. Just my opinion, AAPL is the thousand pound gorilla that will double or triple it's size over the next several years.

One final thought, do your own due diligence and don't take my post as gospel.

Im up almost 200% with AAPL. I will continue to hold.

Hey OP, I just read the link you posted. Truth be known, I have made far more decisions on stock purchases from my own Due Diligence then relying on Anal-ists.

For example, I have made huge profits on a company based out of Coppell called Mr. Cooper (COOP). When I look at Schwab's research they rate it a 'D,' (on an A-F scale). Many investors can get trapped by relying on professional investment firms. The problem...there may be more to it than meets the eye...hence the need to really dig into the numbers and make your own decision.

All that said, AAPL, in my own opinion, is a home run. Good luck.

Long - xx,xxx shares

Will double in 3-4 year IMO

I've held my current AAPL shares since April 2013, for a cumulative return of 1002% at today's close. I have written covered calls at various times on half my shares, but have had mixed results. Usually, I chicken out and roll them out, as I'm not ready to part with the shares yet. Looks like my Feb '22 $170 calls may be in the same situation. I may let that half the shares go, this time, purely as a rebalancing play in my broader portfolio.

Warren Buffett:

Concentration builds wealth
Diversification preserves it

Tons of Apple is good IMO.

hedge said:

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I'm long, I don't see the prevailing sentiment if consumers to change their opinion on aapl. It's a status symbol and until it is replaced which I don't see, the demand will still be there

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It can still be a bad investment

Improvements slowing down, time to upgrade increasing, costs rising, interest rates likely to rise

DanTanna86 said:

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Long - xx,xxx shares

Will double in 3-4 year IMO

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Not a knock on AAPL - I own my fair share because they're a great company and innovator. However, I struggle to see where any company that big can find another $2.5T in market value in such a short time. I mean, even a move such as their entry into the auto segment won't account for a market share like that.

I may totally eat my words, but that's where I have a hard time believing that they can sustain that kind of growth rate.

BenTheGoodAg said:

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DanTanna86 said:

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Long - xx,xxx shares

Will double in 3-4 year IMO

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Not a knock on AAPL - I own my fair share because they're a great company and innovator. However, I struggle to see where any company that big can find another $2.5T in market value in such a short time. I mean, even a move such as their entry into the auto segment won't account for a market share like that.

I may totally eat my words, but that's where I have a hard time believing that they can sustain that kind of growth rate.

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Yeah, that seems like a big ask. And innovation has essentially stopped in the mobile computing world at least for Apple. The only change to phone hardware that has happened in several generations now is to employ the five blades razor strategy for the camera. Regarding competition here, these won't really make much of a dent in market share at all but the latest innovation in phones are people going back to the past with these smartless phones that are literally only phones with texting capability and possibly music and maps depending on the brand. Hell, there is even now a trend with people going back to wired ear buds as a fashion statement and moving away from Bluetooth.

The watch can only do so much and is already maxed.. I use mine for telling time and tracking workouts and that's it. I've never used any other app on it because it's too small and inefficient for the form factor.

So, that leaves virtual. I assume the next hardware move is going back to augmented glasses. That Google Glass idea that everyone bashed due to privacy and creep factor issues will now return and everyone will be ok with it now that we've fully embraced Big Brother. Glass was just a little before it's time. I don't see any other way for them to grow like that.

Long since 2010