when we were at JB, the "mogul" was visiting to check out the development... i
t was hilarious, he'd been in the magazine distribution business pedaling software magazines like Byte and Computer Gaming World. then Larry Flint (his wife started the conversation with "tell them about Larry!"
came up w/ some novel distribution system for his stuff that shifted the risk to the lower levels but bumped their upside potential. well, this guy's network was in place, so he just switched products and - bam - now lives at JB, has/had a house in Santa Barbara w/ a symphony hall, and apparently digs his congnac.